- Electronics Companies Lead List Of Top Consumer Products
Marketing Daily, Laurie Sullivan - Friday, February 15, 2008
[Research] Deloitte's study says building positive brand equity has become critical. T ...
- Microsoft Wants To Help Educate Kids About Piracy
Marketing Daily, Laurie Sullivan - Thursday, February 14, 2008
[Technology] Accompanying the program, Microsoft plans to create MyBytes, an interactive W ...
- Virgin Atlantic Effort Spotlights Mobile Marketing Microsite
Marketing Daily, Laurie Sullivan - Wednesday, February 13, 2008
[Transportation] The "Love from Above" effort launched last week projects London landmar ...
- UK Carriers Collaborate on Targeting Consumer Mobile Ads
Marketing Daily, Laurie Sullivan - Tuesday, February 12, 2008
[Technology] "Global brands know mobile will reach the burgeoning middle class ...
- UK Carriers Collaborate On Targeting Consumer Mobile Ads
Online Media Daily, Laurie Sullivan - Tuesday, February 12, 2008
The Global System for Mobile Association (GSMA) Monday announced that five Europe ...
- Suave, Sprint Back For 'In the Motherhood' Webisodes
Marketing Daily, Laurie Sullivan - Monday, February 11, 2008
[Entertainment] Aside from watching online, Sprint Nextel customers also can view t ...
- Microsoft Faces Nightmare On Xbox HD DVD Marketing Street
Marketing Daily, Laurie Sullivan - Friday, February 8, 2008
[Technology] "When something quickly goes from sizzle to on sale, there's ...
- AMD Learns To Piggyback Off Intel's Marketing Expense
Marketing Daily, Laurie Sullivan - Thursday, February 7, 2008
[Electronics] The marketing strategy didn't come easy. AMD stopped marketing to consumer ...
- Science, IT Grads Test Real-Time Marketing App On Super Bowl Ads
Marketing Daily, Laurie Sullivan - Tuesday, February 5, 2008
[Technology] Mimieo's CMO says there were more than 50,000 Web site hi ...
- Microsoft Bid For Yahoo: Medium Trumps Message
Marketing Daily, Laurie Sullivan - Monday, February 4, 2008
[Technology] As Shar VanBoskirk, Forrester Research principal analyst, says, "The deal h ...
- NHL Campaign Dangles Wealth Of Web Material
Marketing Daily, Laurie Sullivan - Friday, February 1, 2008
[Sports] "We think the sport has been underserved by traditional media, a ...
- AT&T, Yahoo Agree On Ad Revenue Share Plan
Marketing Daily, Laurie Sullivan - Thursday, January 31, 2008
[Telecom] AT&T spokesperson Jenny Parker says that, while the agreement paves t ...
- Wal-Mart, Disney Team On 'Hannah Montana' Line
Marketing Daily, Laurie Sullivan - Thursday, January 31, 2008
[Retail] Wal-Mart aims to offer more ways for fans to "express the ...
- AT&T, Yahoo Agree On Ad Revenue Share Plan
Online Media Daily, Laurie Sullivan - Thursday, January 31, 2008
AT&T and Yahoo will share revenue from advertising on mobile phones a ...
- Survey Finds Most Boosting Experiential Ad Budgets
Marketing Daily, Laurie Sullivan - Wednesday, January 30, 2008
[Trends] Because the lack of ROI measurements is seen as a b ...
- Despite Turmoil, Sprint Scores Super Bowl Sponsorship
Marketing Daily, Laurie Sullivan - Tuesday, January 29, 2008
[Telecom] Clear Channel and Sprint sealed the deal sometime in the fal ...
- Toyota Expands Scion Lineup In Gaia Online
Marketing Daily, Laurie Sullivan - Monday, January 28, 2008
[Automotive] Those who join virtual worlds tend to be young trendsetters th ...
- NHL All-Star Game Attracts Deep Pockets
Marketing Daily, Laurie Sullivan - Friday, January 25, 2008
[Sports] Anheuser-Busch, Bank of America, Cisco Systems, Ticketmaster, Verizon and XM Satelli ...
- Marketers Struggling With Acceptance Of Software Apps
Marketing Daily, Laurie Sullivan - Thursday, January 24, 2008
[Research] While makers are aggressively adding functions to support project management, workfl ...
- Apple Defies Slump, Reports Strong Sales, Profit
Marketing Daily, Laurie Sullivan - Wednesday, January 23, 2008
[Technology] Marketing paid off big time for Apple in the final 20 ...
- Analysts Seek 'Aha!' Moment In Super Bowl Advertising
Marketing Daily, Laurie Sullivan - Tuesday, January 22, 2008
[Research] The top vote-getter will receive the first annual Firebrand Water Cool ...
- Nintendo Launch Party Boosts Marketing For Retailers
Marketing Daily, Laurie Sullivan - Monday, January 21, 2008
[Technology] Nintendo's grandiose marketing efforts help retailers sell products, too, according ...
- How Do You Market Open-Source Applications That Are Free?
Marketing Daily, Laurie Sullivan - Friday, January 18, 2008
[Electronics]" One day we'd like to see ads for four Linux deskto ...
- Apple Brings TV Marketing Into Focus
Marketing Daily, Laurie Sullivan - Thursday, January 17, 2008
[Technology] Not much has been done to market Apple TV since ...
- With Microsoft, Firm Brings Interactivity To Retail
Marketing Daily, Laurie Sullivan - Wednesday, January 16, 2008
[Technology] Built on the Microsoft software platform, StoreXperience bills its application ...
- Pepsi Stuffs DRM-Free MP3 Giveaway In Super Bowl Ad
Marketing Daily, Laurie Sullivan - Tuesday, January 15, 2008
[Technology] Pepsi and Amazon.com have teamed up in a nearly yearlong promoti ...
- Amazon.com and Pepsi Partner For Free Download Promo
Online Media Daily, Laurie Sullivan - Tuesday, January 15, 2008
Amazon.com and Pepsi have teamed up in a nearly yearlong promotion th ...
- Look For Mini Mac, IPhone Upgrades From Macworld
Marketing Daily, Laurie Sullivan - Monday, January 14, 2008
[Technology] Bloggers suggest Apple will unveil new ads and agreements with studi ...
- Microsoft Faces Challenge Of Marketing All Of Xbox 360
Marketing Daily, Laurie Sullivan - Friday, January 11, 2008
[Electronics] Xbox fits into Microsoft's vision for connected entertainment, from Zune a ...
- At CES: Panasonic Targets Gamers With No-Lag Projector
Marketing Daily, Laurie Sullivan - Thursday, January 10, 2008
[Electronics] The projector provides general-purpose family entertainment, from watching movies to playi ...