- Testing AdWords Display URLs
Around the Net in Search Marketing, Laurie Sullivan - Monday, April 13, 2009
"In eight years of operating an Internet business, I've learned that sma ...
- FDA Up In Arms About Redirects
Around the Net in Search Marketing, Laurie Sullivan - Monday, April 13, 2009
The U.S. Food and Drug Administration (FDA) recently sent 14 pharmaceutical compani ...
- Making Money From SEO
Around the Net in Search Marketing, Laurie Sullivan - Monday, April 13, 2009
Seth Godin explains two ways to use SEO to make money. T ...
- Rep Matchmaking Model Emerges For Marketing
Online Media Daily, Laurie Sullivan - Monday, April 13, 2009
Aaron Goldman could become the matchmaker for brands looking to build o ...
- Performance Ad Metrics Slowly Shifting
Online Media Daily, Laurie Sullivan - Monday, April 13, 2009
Ad metrics are changing. Conversions and order size will replace clicks a ...
- Grab The Correct Keywords
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 10, 2009
In a video interview with Mike Murray at Search Engine Strategies, WebProNe ...
- Mix Up The SEO Strategy
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 10, 2009
Mike Moran tells us why companies many not want to do S ...
- 5 Search, SEO Social Media (Passover) Plagues
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 10, 2009
Noah Mallin provides an interesting spin on the biblical plagues written ...
- Think SEO Architecture
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 10, 2009
Putting more clicks between the home and product pages could cost compani ...
- Keeping Paid Search Campaigns Tidy
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 10, 2009
Marketers need to pay more attention to keeping keyword campaigns well-organized. Kev ...
- 12Seconds Video Ads For LG Hit Twitter
Online Media Daily, Laurie Sullivan - Friday, April 10, 2009
LG Electronics has launched a 12-second tweetable video commercial with a technolo ...
- Ask.com Ad Quality Scores Aim To Comfort Advertisers
Online Media Daily, Laurie Sullivan - Friday, April 10, 2009
Ask.com is trying to impress advertisers by better protecting content and scori ...
- AdWords Filters Falter, Sending ShoeMoney.com To Court
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 9, 2009
ShoeMoney.com, built by online marketing guru Jeremy Schoemaker, has sued Google aft ...
- Profiting From Mid-Tail Keywords
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 9, 2009
Long-tail keywords drive more traffic in aggregate than main category keywords, b ...
- 3 Patents That Identify Spam-Level Detection
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 9, 2009
Make sure sites that link to yours are "good neighbors" or ri ...
- Testing New AdWords Interface
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 9, 2009
Google has been testing new features in AdWord with a handful ...
- What Can A Google Patent Filed In 2003 Offer Today?
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 9, 2009
A patent granted to Google this week would enable people to s ...
- Twitter Becomes Qwest, Starbucks, Comcast Customer Service Tool
Online Media Daily, Laurie Sullivan - Thursday, April 9, 2009
Qwest Communications International has launched a Twitter page to improve customer relation ...
- Advertisers Will Pay More To Connect Directly With Consumers
Online Media Daily, Laurie Sullivan - Wednesday, April 8, 2009
Online advertisers are willing to open their wallets to connect directly wi ...
- A Look At How Search Engines View Keywords
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 8, 2009
For many, the correct ways to use keywords remain a mystery. Th ...
- Custom Category Hooks In Thesis
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 8, 2009
Rae Hoffman tells us the importance of creating custom category hooks. T ...
- Ranking Factors For Search Geeks
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 8, 2009
David Harry provides an extensive list of factors affecting search rankings. ...
- Would You Like Red With That Rose?
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 8, 2009
Google has added the "suggestions" feature worldwide to Image Search, a we ...
- Yahoo Search Updates Imminent
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 8, 2009
Yahoo is working on changing search algorithms and updating indexing, according ...
- Webtrends, Radian6 Help Monitor Social Media Buzz
Online Media Daily, Laurie Sullivan - Wednesday, April 8, 2009
Webtrends and Radian6 have delivered a platform that lets marketers analyze t ...
- SEO, Web Site Usability Drive Conversion Rates
Online Media Daily, Laurie Sullivan - Wednesday, April 8, 2009
Effective search engine optimization (SEO) can improve query rankings, but companies al ...
- How Twitter Generated 35,967 Extra Hits
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 7, 2009
Much ado has been made about search engines not indexing Twitter's tweet ...
- SEO Can Stop Newspapers From Complaining
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 7, 2009
In a very long post about the sometimes-tempestuous relationship between newsapers a ...
- Don't Forget To Test The Ad Copy
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 7, 2009
Testing ad copy means reviewing performance statistics, determining the benefits, and developi ...
- AdWords Starter Edition Bad For Biz
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 7, 2009
Brian Carter provides a brief overview of advanced reporting techniques that S ...