Mike Moran tells us why companies many not want to do SEO work in-house. After spending years working with companies to build in-house strategies, he can now provide lots of reasons when you might
want to use an agency because there are always reasons to tap a different approach.
Sometimes agencies have advantages, Moran writes. Among the reasons he suggests: Agencies are
typically up-to-date on search activities, have contact with search engines, and understand best practices. "Most companies (yes, even small ones) eventually realize that they need to do a mix of
outsourcing and in-house," he writes.
Read the whole story at Search Engine Guide »