- AdWords Filters Falter, Sending ShoeMoney.com To Court
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 9, 2009
ShoeMoney.com, built by online marketing guru Jeremy Schoemaker, has sued Google aft ...
- Profiting From Mid-Tail Keywords
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 9, 2009
Long-tail keywords drive more traffic in aggregate than main category keywords, b ...
- 3 Patents That Identify Spam-Level Detection
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 9, 2009
Make sure sites that link to yours are "good neighbors" or ri ...
- Testing New AdWords Interface
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 9, 2009
Google has been testing new features in AdWord with a handful ...
- What Can A Google Patent Filed In 2003 Offer Today?
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 9, 2009
A patent granted to Google this week would enable people to s ...
- Twitter Becomes Qwest, Starbucks, Comcast Customer Service Tool
Online Media Daily, Laurie Sullivan - Thursday, April 9, 2009
Qwest Communications International has launched a Twitter page to improve customer relation ...
- Advertisers Will Pay More To Connect Directly With Consumers
Online Media Daily, Laurie Sullivan - Wednesday, April 8, 2009
Online advertisers are willing to open their wallets to connect directly wi ...
- A Look At How Search Engines View Keywords
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 8, 2009
For many, the correct ways to use keywords remain a mystery. Th ...
- Custom Category Hooks In Thesis
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 8, 2009
Rae Hoffman tells us the importance of creating custom category hooks. T ...
- Ranking Factors For Search Geeks
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 8, 2009
David Harry provides an extensive list of factors affecting search rankings. ...
- Would You Like Red With That Rose?
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 8, 2009
Google has added the "suggestions" feature worldwide to Image Search, a we ...
- Yahoo Search Updates Imminent
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 8, 2009
Yahoo is working on changing search algorithms and updating indexing, according ...
- Webtrends, Radian6 Help Monitor Social Media Buzz
Online Media Daily, Laurie Sullivan - Wednesday, April 8, 2009
Webtrends and Radian6 have delivered a platform that lets marketers analyze t ...
- SEO, Web Site Usability Drive Conversion Rates
Online Media Daily, Laurie Sullivan - Wednesday, April 8, 2009
Effective search engine optimization (SEO) can improve query rankings, but companies al ...
- How Twitter Generated 35,967 Extra Hits
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 7, 2009
Much ado has been made about search engines not indexing Twitter's tweet ...
- SEO Can Stop Newspapers From Complaining
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 7, 2009
In a very long post about the sometimes-tempestuous relationship between newsapers a ...
- Don't Forget To Test The Ad Copy
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 7, 2009
Testing ad copy means reviewing performance statistics, determining the benefits, and developi ...
- AdWords Starter Edition Bad For Biz
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 7, 2009
Brian Carter provides a brief overview of advanced reporting techniques that S ...
- A Caching Strategy For 301 Redirects
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 7, 2009
Budgeting for 301-redirect pages when building a new Web site is critica ...
- Google's DoubleClick To Support Ecommerce Banner Ads
Online Media Daily, Laurie Sullivan - Tuesday, April 7, 2009
Google's ad network DoubleClick today will announce support for ShopAds technology fr ...
- Google Unveils Timeline Of Articles
Online Media Daily, Laurie Sullivan - Tuesday, April 7, 2009
Google quietly began publishing Friday a graph identifying clusters of news storie ...
- AdWords Tracking Options
Around the Net in Search Marketing, Laurie Sullivan - Monday, April 6, 2009
With a new tracking option in AdWords Rich Media and Video template ...
- Twitter Basic Tools, Resources
Around the Net in Search Marketing, Laurie Sullivan - Monday, April 6, 2009
There are tons of tools and resources to help you manage twee ...
- Amazon Ends PPC Program
Around the Net in Search Marketing, Laurie Sullivan - Monday, April 6, 2009
Amazon has stopped paying referral frees to Amazon Affiliates that send use ...
- Spying On Competitors' PPC Strategy
Around the Net in Search Marketing, Laurie Sullivan - Monday, April 6, 2009
If you want to keep tabs on competitors' PPC strategies straight fr ...
- SEO Search For Local Businesses
Around the Net in Search Marketing, Laurie Sullivan - Monday, April 6, 2009
It's rarely a good idea to add your street address to t ...
- Nissan Seeks Slam Dunkers In YouTube Campaign
Online Media Daily, Laurie Sullivan - Monday, April 6, 2009
Nissan has launched a YouTube campaign called Slam Dunk to promote i ...
- Google/Twitter Marriage Would Be Joyous Occasion For Marketers
Online Media Daily, Laurie Sullivan - Monday, April 6, 2009
Reports surfaced last week that Google and Twitter were in late-stage tal ...
- Will Twitter Change Link Analysis?
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 3, 2009
Could earning "link juice" become an outdated SEO strategy? Rand Fishkin believ ...
- Optimizing Title Pages
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 3, 2009
Optimizing title pages can help Web sites rank higher in search engi ...