LAURIE SULLIVAN
Editor, MediaPost

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  • SEO Roadmap
    Establish a plan, create a tactical mix of social media efforts, a ...
  • Motions Charts Sharpen Focus
    Google Analytics Motion Charts give analysts the ability to give data "poi ...
  • YouTube Finds Money In Copyrighted Videos Via AdSense
    Google has integrated AdSense for Video with Content ID, allowing media compani ...
  • R/GA Creative Director Runs Twitter, RFID Experiment
    Interactive digital agency R/GA's Richard Ting has been experimenting with a cutting-ed ...
  • Yahoo's Demographic Targeting
    Malin Kennedy explains how marketers can increase the likelihood ads will appe ...
  • RankSense Review
    Daniel Scocco provides tips for using RankSense, a SEO software package offeri ...
  • Hackers Use Ford Motor Video, SEO As Bait
    PandaLabs is reporting a black-hat SEO attack using the Ford Motor Co. ...
  • JumpTap Unveils Mobile PPC Campaign Marketplace
    JumpTap launched tapMatch, a mobile pay-per-click (PPC) campaign marketplace. Greg Sterling writ ...
  • Paid Search Hits Rollercoaster Ride, Trends Up In March
    Gloomy declines in January and February made way for brighter days ...
  • Tying Brand Keywords Into Rankings
    Peter Da Vanzo writes that "SEO used to be about tweaking cod ...
  • Making The SEO Pitch
    Dave McAnally has some lessons he's learned from making recent SEO pitch ...
  • How-Tos For Negative Reviews
    You can use search to monitor your company's reputation on the We ...
  • Organizing Multiple SEO Tools
    Finding the perfect SEO tool amidst the many you may have tuck ...
  • SEM Report Suggests Spend Down, ROI Up
    Search advertising budgets slid sequentially by 3.3% in the first quarter 200 ...
  • Analysts: Yahoo Better Off Partnering With Microsoft
    If Yahoo fails to pull off a deal with Microsoft to sha ...
  • AdReady Offers More Control For Display Ads
    Creating display ads could become as easy as paid search. At lea ...
  • Searching 9 Semantic Engines
    Arun Radhakrishnan provides a list of nine semantic search engines, along wi ...
  • Banter On Twitter: Matt Cutts And Michael Gray
    Harith highlights an interesting exchange of tweets on Twitter between Google's Ma ...
  • Testing AdWords Display URLs
    "In eight years of operating an Internet business, I've learned that sma ...
  • FDA Up In Arms About Redirects
    The U.S. Food and Drug Administration (FDA) recently sent 14 pharmaceutical compani ...
  • Making Money From SEO
    Seth Godin explains two ways to use SEO to make money. T ...
  • Rep Matchmaking Model Emerges For Marketing
    Aaron Goldman could become the matchmaker for brands looking to build o ...
  • Performance Ad Metrics Slowly Shifting
    Ad metrics are changing. Conversions and order size will replace clicks a ...
  • Grab The Correct Keywords
    In a video interview with Mike Murray at Search Engine Strategies, WebProNe ...
  • Mix Up The SEO Strategy
    Mike Moran tells us why companies many not want to do S ...
  • 5 Search, SEO Social Media (Passover) Plagues
    Noah Mallin provides an interesting spin on the biblical plagues written ...
  • Think SEO Architecture
    Putting more clicks between the home and product pages could cost compani ...
  • Keeping Paid Search Campaigns Tidy
    Marketers need to pay more attention to keeping keyword campaigns well-organized. Kev ...
  • 12Seconds Video Ads For LG Hit Twitter
    LG Electronics has launched a 12-second tweetable video commercial with a technolo ...
  • Ask.com Ad Quality Scores Aim To Comfort Advertisers
    Ask.com is trying to impress advertisers by better protecting content and scori ...