Search advertising budgets slid sequentially by 3.3% in the first quarter 2009, but return on investments improved by 10%. The numbers reveal advertisers are reducing the amount they spend to maintain
a higher return, according to an Efficient Frontier report.
The report highlights several trends as marketers adapt to recession trends. For starters, more consumers continue to a shift
toward comparison shopping. And, impression volume rose across all search engines, especially in financial, retail and travel as consumers continue to look for ways to save money on good deals.
Read the whole story at Search Engine Land »