Dave McAnally has some lessons he's learned from making recent SEO pitches to potential clients. For example: less is more, especially when it comes to taking the client through too many power point
slides.
Always tie back to successful metrics and provide possible scenarios for positive outcomes, McAnally writes. "A common mistake is to get really keyword- and
tactical-centric," he writes. "Sure their title tags aren't optimized and the site architecture could use work, but so what? First thing is first--find out how they rank in search results today."
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