- The Social Side Of Rebranding HomeAdvisor
SearchBlog, Laurie Sullivan - Thursday, September 26, 2013
When HomeAdvisor rebranded from ServiceMagic, the marketing team encountered many challenges. ...
- California Law Allows Minors To Delete Online Content
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 25, 2013
Hit the delete button, per Calif. Gov. Jerry Brown. Teens, it doesn ...
- Bing Ads Get Extended Security Validation
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 25, 2013
Microsoft has adopted Extended Validation SSL certificates on the Bing Ads W ...
- Acquisio Adds Support For Baidu, Yahoo Japan Unified Ads
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 25, 2013
Acquisio has announced support for Yahoo Japan Unified Campaigns, as well as improv ...
- RIO SEO Inks Search Engines MD Deal
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 25, 2013
Minneapolis-based Internet agency Search Engines MD will tap Rio SEO's Automation Platfo ...
- Study: Device Interaction Requires Marketers To Rethink Ad Serving
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 25, 2013
Do you reach for your smartphone with your eyes barely open, whi ...
- Turner Taps Adobe Primetime For TV Everywhere, Ad-Serving
Online Media Daily, Laurie Sullivan - Tuesday, September 24, 2013
Turner Broadcasting System became the latest Adobe Primetime customer Tuesday, furthering i ...
- AOL, Microsoft, Yahoo Up Premium Ad Buying Through Programmatic API
Online Media Daily, Laurie Sullivan - Tuesday, September 24, 2013
AOL, Microsoft and Yahoo want the industry to adopt programmatic premium ...
- Digital To Account For 24.4% Of Ad Spend Next Year Worldwide
Online Media Daily, Laurie Sullivan - Wednesday, September 25, 2013
Digital advertising will account for 22.7% of all worldwide ad investments th ...
- Why Local Search Needs Real-Time Data
SearchBlog, Laurie Sullivan - Wednesday, September 25, 2013
Detours around a dead end are common. So go ahead. Optimize yo ...
- BlackBerry Goes Private
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 24, 2013
BlackBerry has agreed to go private in a $4.7 billion deal l ...
- How Voice Search Changes SEO, Paid Search
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 24, 2013
Google Voice Search in August began allowing users to do more complex comman ...
- Undercover NY Sting Reveals Fake Online Reviews
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 24, 2013
Google isn't the only company or organization trying to crack down ...
- What Removing Keyword Data Means To Search Marketers
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 24, 2013
Rishi Lakhani tells us what the removal of most remaining keyword da ...
- Digital Marketers Find Difficulty In Proving ROI
Online Media Daily, Laurie Sullivan - Monday, September 23, 2013
More than half of digital marketers taking part in a survey belie ...
- 'Harper's Bazaar' Launches First Native Ad Campaign With Nordstrom
Online Media Daily, Laurie Sullivan - Monday, September 23, 2013
Hearst launched its first native advertising campaign on Harper's Bazaar with Nordstr ...
- Characteristics Of A Great SEO Marketer
SearchBlog, Laurie Sullivan - Tuesday, September 24, 2013
Do you have the characteristics of a successful search engine optimization exper ...
- Finally Tying Sales To Content
Show Daily, Laurie Sullivan - Tuesday, September 24, 2013
In the month the program aired sales rose 21%, said Jeff Chapm ...
- British Grocery Store Tesco Releases Tablet
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 23, 2013
Ralphs, Stater Brothers and Vons are some of the popular grocery sto ...
- Social Media, SEO Most Likely Outsourced For Small Biz
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 23, 2013
Research based on data from a Constant Contact Small Business Council Ju ...
- How Will Marketing Budgets Change In 2014?
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 23, 2013
Getting budgets allocated for next year isn't always easy. MarketingSherpa put together ...
- What Millennial Men Look For From Smartphones
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 23, 2013
It's not really surprising, but eMarketer estimates that by the end ...
- Platforms Become Self-Serve: TV Ad-Buying Model Turns To Web Portal
Online Media Daily, Laurie Sullivan - Friday, September 20, 2013
Google has made self-service ad platforms for search feasible, but companies li ...
- Transparency Breeds Honesty, Tech Investments Across Ad Industry
Online Media Daily, Laurie Sullivan - Monday, September 23, 2013
Transparency will drive publishers to create a better experience for consumers visiti ...
- Luxury Brands Finally Finding The Key To Driving Online, Mobile Conversions
SearchBlog, Laurie Sullivan - Monday, September 23, 2013
Traffic to luxury brand Web sites rose 10% so far this ye ...
- Microsoft's Ballmer Points Finger At Google
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 20, 2013
During a Microsoft financial analysts meeting, Steve Ballmer highlighted concerns over Google ...
- Pay Attention To Local Search Nuances
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 20, 2013
Data, algorithm, interface, transaction, and delivery are the five layers of loc ...
- Google Gives Search A Lift
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 20, 2013
Google began rolling out a redesigned home page replacing the menu b ...
- Google Enhanced Campaigns Improves Bidding Environs, Focuses On Location, Strategic Capabilities
Online Media Daily, Laurie Sullivan - Thursday, September 19, 2013
It's no secret that marketers had a difficult time transitioning to Goog ...
- Pinterest Tests Promoted Ad Pins In Search
Raw, Laurie Sullivan - Friday, September 20, 2013
Social site Pinterest will begin promoting pins in search results and catego ...