• by Laurie Sullivan  @lauriesullivan, September 20, 2013

Social site Pinterest will begin promoting pins in search results and category feeds based on searches by consumers. Ben tells us that a pin for a Darth Vader outfit from a costume shop might be promoted in a search using the keyword Halloween. The ads won't cost brands, yet. This is just a test to get feedback. It's another example of how social and search work together.