- Prep Work To Scale Up Paid-Search Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 16, 2013
Eric shares tips on prep work to quickly build out and sca ...
- Google Cross-Channel Attribution Reporting Set To Increase Mobile Ad Budgets
Online Media Daily, Laurie Sullivan - Monday, July 15, 2013
The last-click attribution model pointing to search and the bottom of t ...
- Criteo Acquires Mobile Ad-Tracking Company
Online Media Daily, Laurie Sullivan - Monday, July 15, 2013
Criteo, which focuses on performance display advertising, has acquired AD-X Tracking ...
- Search Engine Optimization Takes Backseat To Paid Search
SearchBlog, Laurie Sullivan - Tuesday, July 16, 2013
Paid-search budgets continue to dominate media marketing investments for retailers. The U. ...
- Google China President Yun Steps Down
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 15, 2013
Google China President Liu Yun stepped down to pursue other opportunities, a ...
- Microsoft Claims U.S. Customs Not Following Trade Policy Against Google
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 15, 2013
Microsoft filed a lawsuit against Google accusing U.S. Customs of not followi ...
- Connecting Microsoft, Bing Ads
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 15, 2013
Dare Obasanjo explains how Microsoft will require all marketers to log in ...
- The Network Becomes The Heart, The Cloud, The Brains
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 15, 2013
I've been writing about how gadgets (PC, tablet and smartphone) will tu ...
- HP Launches AR Platform, Tracks Print Ads Digitally
Online Media Daily, Laurie Sullivan - Friday, July 12, 2013
Hewlett-Packard's Autonomy division has been working to build out an augmented reali ...
- Marketers Taking Active Role From IT To Manage Tags
Online Media Daily, Laurie Sullivan - Friday, July 12, 2013
Marketers have begun to take the reins from IT and have beco ...
- PLAs Let Businesses Monopolize Search Results
SearchBlog, Laurie Sullivan - Monday, July 15, 2013
The addition of Google product listing ads has opened a new li ...
- Matt Cutts Speaks Out On Link Building
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 12, 2013
Eric Enge spoke with Google engineer Matt Cutts about link building, a ...
- How To Like The Brand, Know The Audience
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 12, 2013
It happens. Sometimes sites lose search engine query ranking to a si ...
- How To Work The Paid-Search Keyword Matches
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 12, 2013
Phrase match terms can produce slightly cheaper leads, according to Amanda WestBoo ...
- Google Updates Directory URL Patent
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 12, 2013
Bill Slawski tells us about the updated version of Google's patent th ...
- Microsoft Reorg Aims For Better Collaboration, Engineering Efficiencies
Online Media Daily, Laurie Sullivan - Thursday, July 11, 2013
Microsoft consolidated business groups and reorganized management Thursday in an effort ...
- Search Spending Rises Across Google, Bing
Online Media Daily, Laurie Sullivan - Wednesday, July 10, 2013
Search marketers spent between 18% and 22% more on paid-search ads duri ...
- Search Site Pays Members For Social Connections
Online Media Daily, Laurie Sullivan - Thursday, July 11, 2013
It pays to connect. At least for site members who have connectio ...
- How Native Ads Augment Search Engine Marketing
SearchBlog, Laurie Sullivan - Friday, July 12, 2013
There's a trend used by publishers to make native advertising content discoverab ...
- Google Intros Maps App; Retires Latitude
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 10, 2013
Google introduced a new Google Maps app for smartphones and tablets Wednesda ...
- A Guide To Remarketing In Search Ads
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 11, 2013
Lisa Raehsler created a remarketing guide for search ads based on ...
- How To Analyze Consumer Reaction To Content
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 11, 2013
Too many companies overlook customer reviews. Daniel Burstein analyzed the data to determi ...
- Educate Google Groups Users On Privacy Settings
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 11, 2013
Japan government officials accidentally shared emails on Google Groups, unaware of t ...
- PCH Subsidiary Launches Mobile Ad-Targeting Platform
Online Media Daily, Laurie Sullivan - Wednesday, July 10, 2013
Publishers Clearing House, known for taking chances on emerging technologies, has fou ...
- Consider This When Marketing To Women
SearchBlog, Laurie Sullivan - Thursday, July 11, 2013
Women control more than $7 trillion in domestic spending and purchase decisio ...
- How To Capitalize On SEO, Google Query Data
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 10, 2013
David Harry, who prefers to teach marketers how to think for themselve ...
- Fullscreen Intros YouTube Optimization Tool
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 10, 2013
Digital media company Fullscreen introduced a platform to help video creators a ...
- Site And Search Retargeting Budgets On The Rise
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 10, 2013
Some 84% of marketers and agencies use site retargeting to increase revenu ...
- Bing To Power Apps, Creates New Web Model
Online Media Daily, Laurie Sullivan - Tuesday, July 9, 2013
Apps are now powered by Bing. Microsoft has turned the search engi ...
- Apple Awarded Patent Integrating NFC
Online Media Daily, Laurie Sullivan - Tuesday, July 9, 2013
Apple has been wavering on whether to integrate near field communication ...