Leigh BenatarMember since July 2008Contact Leigh
- SVP Brand, Lotalty & Consumer Insights Brand Keys
- 9 West 29th St. - 5th Fl.
- New York New York
- 10001 USA
Articles by Leigh All articles by Leigh
- Loyalty, Engagement And The Hispanic Vote in
No other major demographic group in the country swung so heavily to Obama as Latinos did between the primaries and the general election and, thus, the Hispanic voters played a deciding role in this historic election. Now we know why.
- Value Vs. Vehicle: More Than 'Spanish-Language' Vehicles in
The Hispanic audience paints a very complicated scenario. Yes, these details are all important. However, there is more to understanding today's Hispanic than meets the eye, and there's more to brand engagement than demographics. And no, it's not simply the venue or good copy.