- Planning For 2016? Here's Some Direction
Email Insider, Loren McDonald - Wednesday, December 23, 2015
This is the time of year when every industry pundit reviews t ...
- Shopping Trends From Black Friday/Cyber Monday -- And How They Affect Email
Email Insider, Loren McDonald - Thursday, December 10, 2015
The annual Black Friday/Cyber Mondayshopping extravaganza marked a big shift in shoppi ...
- What's In Your Email Marketing Toolbox?
Email Insider, Loren McDonald - Thursday, November 12, 2015
The right tools save time and effort and produce better results, wheth ...
- Are You Tapping Your Inner Contrarian?
Email Insider, Loren McDonald - Thursday, October 29, 2015
Marketers tend to prefer what's safe, deploying what I call "generally accept ...
- 10 Tips To Drive More Value With Transactional Emails
Email Insider, Loren McDonald - Thursday, October 15, 2015
Transactional emails are a digital marketer's best friend because they trigger fr ...
- 10 Email Messages To Jazz Up Your Holiday Marketing Program
Email Insider, Loren McDonald - Thursday, October 1, 2015
Happy Oct. 1! It's not just any Thursday. Today signals the kicko ...
- Email Strategies To Elevate Your Holiday Marketing Program
Email Insider, Loren McDonald - Thursday, September 17, 2015
It's not too late to inject a little innovation into your holid ...
- 3 Steps To Integrate Video With Email Marketing Automation
Email Insider, Loren McDonald - Thursday, September 3, 2015
Emails with "video" in the subject line have a 65% higher click-throu ...
- Time To Do An Email User Experience Audit
Email Insider, Loren McDonald - Thursday, August 20, 2015
Email marketers know they need to be more customer-centric and understand t ...
- Are You Gearing Up To Meet Email Marketing Trends?
Email Insider Europe, Loren McDonald - Friday, August 7, 2015
Email marketing is constantly evolving. Staying on top of the transformation ...
- How To Become An Email-Marketing Rock Star
Email Insider, Loren McDonald - Thursday, August 6, 2015
So you want to be an email-marketing rock star. Does having ema ...
- Finding Value In Email Benchmark Studies
Email Insider, Loren McDonald - Thursday, July 23, 2015
Now, I enjoy a good benchmark study as much as the ne ...
- Create Your Framework For Email Marketing Automation Programs
Email Insider, Loren McDonald - Thursday, July 9, 2015
The question that companies are asking about automated or triggered email progra ...
- 10 Topics On The Minds Of Email Marketers Around The World
Email Insider, Loren McDonald - Thursday, June 25, 2015
In the first half of 2015, my travel schedule has taken ...
- 'Mom, All I Want Is To Change My Email Address'
Email Insider Europe, Loren McDonald - Thursday, June 11, 2015
OK, so I took some liberties with the line "All I want ...
- India: Now Vast Mobile Proving Ground For Marketers
Email Insider, Loren McDonald - Wednesday, June 10, 2015
While I was in India on a business trip, Mary Meeker present ...
- 'I'm Mad as Hell...': My Top Email Marketing Pet Peeves
Email Insider Europe, Loren McDonald - Friday, May 29, 2015
I must be getting cranky in my older age. Little things a ...
- As Marketing Transforms, Will Email's Role Change?
Email Insider, Loren McDonald - Thursday, May 28, 2015
In 2007, when people said texting and social media would kill emai ...
- Email As Discovery Tool? Try It, You'll Like It!
Email Insider Europe, Loren McDonald - Thursday, May 21, 2015
A successful shopping experience isn't just one where you find exactly wh ...
- Nine Years, 200 Columns - And More to Come
Email Insider, Loren McDonald - Thursday, May 14, 2015
This column marks a milestone: the 200th column since my first Ema ...
- Make Your B2B Emails More H2H (Human to Human)
Email Insider Europe, Loren McDonald - Thursday, April 30, 2015
Many B2B emails I receive begin with "Dear Loren." This beginning promis ...
- Use Email To Overcome The Customer 'Experience Void'
Email Insider, Loren McDonald - Wednesday, April 29, 2015
A wide gulf exists between companies and customers on their perceptions ...
- Does Your Email Marketing Program Suffer From Parkinson's Law Of Triviality?
Email Insider, Loren McDonald - Thursday, April 16, 2015
The California drought and email marketing have two things in common: Bo ...
- Mapping Content To Your Customer's Journey
Email Insider Europe, Loren McDonald - Thursday, April 2, 2015
When you understand how your customers move from research to purchase ...
- Mapping Content To Your Customer's Journey
Email Insider, Loren McDonald - Thursday, April 2, 2015
When you understand how your customers move from research to purchase ...
- Your Next Email Strategy: Mapping The Customer Journey
Email Insider Europe, Loren McDonald - Thursday, March 19, 2015
"Customer journey" is perhaps today's hottest marketing buzz phrase, but it h ...
- Your Next Email Strategy: Mapping The Customer Journey
Email Insider, Loren McDonald - Thursday, March 19, 2015
"Customer journey" is perhaps today's hottest marketing buzz phrase, but it h ...
- Need Stats To Sell Your CMO On Mobile? Here's Five
Email Insider, Loren McDonald - Thursday, March 5, 2015
As an email marketer, you know that getting mobile right is essenti ...
- Are You Gearing Up To Meet Email Marketing Trends?
Email Insider, Loren McDonald - Thursday, February 19, 2015
Email marketing is constantly evolving. Staying on top of the transformation ...
- Using Data To Empower Your Customers
Email Insider, Loren McDonald - Thursday, February 5, 2015
Data is more than a one-way selling tool we use to crea ...
