Lori is CEO of Silverlight Digital, a New York-based digital media agency. Lori leads a hands-on team in developing digital advertising strategies for national and local brands, including Meda Pharmaceuticals, Whole Foods, Curacao Tourism, Jiffy Lube, Aetrex Footwear, etc. Lori is a veteran of the media industry with over 20 years of client and agency experience, the past 14 focusing on digital. Most recently, she was CEO of TRAFFIQ and prior to that she was a Client Partner overseeing Razorsh’s largest client relationships. She was responsible for ensuring brand strategy and vision across multiple large scale clients including Microsoft, Capital One, Monster.com, Polo Ralph Lauren, The Travel Channel and Smith Barney. As a Client Partner, she guided teams of specialists in digital media, search, strategy, ecommerce, creative, website content creation, user experience and technology. Before joining Razorsh, Lori spent six years as a VP, Account & Media Director with Initiative Media/ID Media, where she co-launched FastBridge,their interactive media division. She oversaw the marketing strategy for Nextel, Maybelline, Nikon, E*trade, and Brinks Home Security. Additionally, she worked in direct mail for Wunderman Cato Johnson and in-house running the broadcast and newspaper media department at Stern’s Department Stores (now Macy’s) overseeing outside agencies.