- On the Fly
Media Magazine, Lynn Russo Whylly - Tuesday, April 15, 2008
Fly into any of the three New York City area airports ...
- And Your Ads Will Follow
Media Magazine, Lynn Russo Whylly - Wednesday, April 2, 2008
Ask Marilyn Batchelor what's wrong with ads that cater to the Afric ...
- Blowback
Media Magazine, Courtney Humiston, Lynn Russo Whylly - Monday, December 31, 2007
Hippies became Yippies and Yuppies. They fought their parents. Then they beca ...
- Media Agency Holding Company of the Year: GroupM
Media Magazine Supplement, Lynn Russo Whylly - Friday, December 29, 2006
GroupM is the biggest media agency holding company in the world, wi ...
- Fresh Marketing Perspective
Media Magazine, Lynn Russo Whylly - Monday, January 29, 2007
Surf the internet any day of the week and you're bound ...
- Scratch 'N Sniff?
Media Magazine, Lynn Russo Whylly - Monday, January 29, 2007
Women who recently found Time, Inc.'s People in their mailboxes may ha ...
- Phones Download a Deal
Media Magazine, Lynn Russo Whylly - Friday, December 29, 2006
If you're the kind of person who painstakingly clips coupons, neatly alphabetiz ...
- The Hallmark Touch
Media Magazine, Lynn Russo Whylly - Thursday, March 29, 2007
Hallmark: The brand connotes warmth, home and family. For years, we've us ...
- BlackBerry Gets Back to Basics
Media Magazine, Lynn Russo Whylly - Monday, January 29, 2007
In the classic tome, The Fall of Advertising and the Rise ...
- The Girl-Market Gap
Media Magazine, Lynn Russo Whylly - Thursday, November 29, 2007
Okay, listen up all you teen marketers. Girls are on to yo ...
- Smelling a Trend
Media Magazine, Lynn Russo Whylly - Thursday, March 29, 2007
They're not the newest tool in a marketer's arsenal, but they certain ...
- Fashion for Fondling
Media Magazine, Lynn Russo Whylly - Wednesday, April 2, 2008
Ordinarily, if a man looked at or tried to touch a woman ...
- IBM's Forward Approach
Media Magazine, Lynn Russo Whylly - Tuesday, February 27, 2007
In April, an unusual event will happen in the digital world. I ...
- Surprise Is Make Benefit of Glorious Nation Statistically
Media Magazine, Lynn Russo Whylly - Friday, February 22, 2008
Quick: what's the fastest growing ad market in the world? Not Chi ...
- Kicking Junk
Media Magazine, Lynn Russo Whylly - Tuesday, April 15, 2008
It's intrusive and it clutters your mailbox. It kills nearly 100 milli ...
- The Not-Quite-Naked City
Media Magazine, Lynn Russo Whylly - Thursday, January 31, 2008
Lifetime television set 160 "Naked" women loose in New York City. Oka ...
- What Lies Beneath
OMMA Magazine, Lynn Russo Whylly - Monday, April 21, 2008
Follow the money. That was the objective. And by all accounts the ...
- OMMA Magazine Presents: Performance Anxiety
OMMA Magazine, Lynn Russo Whylly - Thursday, February 22, 2007
The business of acquiring customers has never been more important than ...
- Behind the Numbers: The Energizer Bunny Sector
OMMA Magazine, Lynn Russo Whylly - Monday, February 2, 2009
At a time when many traditional media are posting double-digit reductions, it ...
- 10 Things You Need To Know About Ad Networks
OMMA Magazine, Lynn Russo Whylly - Tuesday, December 2, 2008
1. "Each primary category," says Cory Treffiletti, president and managing general partn ...
- Building a Better Algorithm: The Little Engine(s) That Could
OMMA Magazine, Lynn Russo Whylly - Tuesday, June 26, 2007
With nearly every Web user conducting searches on one of the thr ...
- Performance Anxiety: Xerox Angles for the Best Online Leads
OMMA Magazine, Lynn Russo Whylly - Thursday, February 22, 2007
Xerox's Office Systems Division relies heavily on the Internet to provide qualifie ...
- Performance Anxiety: An Annotated History of Direct Marketing
OMMA Magazine, Lynn Russo Whylly - Thursday, February 22, 2007
Ever wonder how the discipline of direct marketing grew into something ...
- Building a Better Algorithm: B2Bs Promise Leads
OMMA Magazine, Lynn Russo Whylly - Tuesday, June 26, 2007
Among niche engines, those focused on the business-to-business market are particularly specialize ...
- Performance Anxiety: Affiliate Marketing Adds Value As Lead Generation Grows More Complex
OMMA Magazine, Lynn Russo Whylly - Thursday, February 22, 2007
OMMA's Lynne Russo Whylly sat down with Kerri Pollard, vice president ...
- Market: What a Girl Wants
OMMA Magazine, Lynn Russo Whylly - Monday, February 2, 2009
It's a proven fact that women do the majority of the shoppin ...
- Future Entertainment: The Land of Make-Believe
OMMA Magazine, Lynn Russo Whylly - Thursday, March 22, 2007
Big brands are increasingly trying to create marketing campaigns that consumers wi ...
- Best Online Publishers: Entertainment
OMMA Magazine, Lynn Russo Whylly - Monday, January 29, 2007
Never in the history of the Internet has any site had ...
- Industry Watch: Loosening Ties
OMMA Magazine, Lynn Russo Whylly - Tuesday, January 29, 2008
When you think of finance, hip and cutting-edge design doesn't come ...
- 10 Things You Need to Know About Behavioral Targeting
OMMA Magazine, Lynn Russo Whylly - Thursday, November 29, 2007
Behavioral target marketers may be walking into a pit of snakes, a ...