Manila AustinMember since November 2009
- VP, Research Communispace
- 290 Congress Street
- Boston Massachusetts
- 02210 USA
Articles by Manila All articles by Manila
- How To Become 'Their' Brand in
Marketing Daily on
If you want to understand, engage and sustain, you'll need to embrace three tenets of new consumerism: listening, relationship-building and empowerment.
Comments by Manila All comments by Manila
- MRSI Hispanic Acculturation Model Fine-Tunes Marketing Aims
I couldn’t agree more on the importance of language: at Communispace (www.communispace.com), we are currently engaging Hispanics in private online communities in both Spanish and English, recognizing that that this dynamic market is bi-lingual and bi-cultural. Our research from earlier this year (¿Me Entiendes?) shows that acculturation and Hispanic identity (and the behaviors associated with that) are not synonymous.