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Manila Austin

Member since November 2009

  • VP, Research Communispace
  • 290 Congress Street
  • Boston Massachusetts
  • 02210 USA

Articles by Manila All articles by Manila

  • How To Become 'Their' Brand  in Marketing Daily on 04/22/2009

    If you want to understand, engage and sustain, you'll need to embrace three tenets of new consumerism: listening, relationship-building and empowerment.

Comments by Manila All comments by Manila

  • MRSI Hispanic Acculturation Model Fine-Tunes Marketing Aims by Erik Sass (MediaDailyNews on 11/09/2011)

    I couldn’t agree more on the importance of language: at Communispace (, we are currently engaging Hispanics in private online communities in both Spanish and English, recognizing that that this dynamic market is bi-lingual and bi-cultural. Our research from earlier this year (¿Me Entiendes?) shows that acculturation and Hispanic identity (and the behaviors associated with that) are not synonymous.

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