- Facebook Salutes Creative, Launches Ad Awards
Online Media Daily, Mark Walsh - Wednesday, October 19, 2011
How does Facebook get agencies to ramp up advertising beyond targeted banner ...
- Mobile Marketing Assn. Issues App Privacy Guidelines
Online Media Daily, Mark Walsh - Monday, October 17, 2011
Smartphone apps have come under growing scrutiny in the last year wi ...
- Phone Carriers, FCC Strike Usage Alert Agreement
Online Media Daily, Mark Walsh - Monday, October 17, 2011
Through a voluntary agreement announced between the wireless industry and the Feder ...
- BuzzLogic Rolls Out Real-Time Ad Platform
Online Media Daily, Mark Walsh - Monday, October 17, 2011
Social advertising firm BuzzLogic has launched an updated ad platform that targe ...
- Marketers: Mobile Social Networking Scores With Users
Online Media Daily, Mark Walsh - Friday, October 14, 2011
Social networking applications on mobile devices rate highly for reach, frequency a ...
- Shopping Tool Ziplist Hits TV
Online Media Daily, Mark Walsh - Friday, October 14, 2011
Ziplist has become a popular tool for grocery shopping and organizing recip ...
- MMA Publishes Location-Based Marketing Guide
Online Media Daily, Mark Walsh - Thursday, October 13, 2011
The Mobile Marketing Association has released a new white paper on location-bas ...
- Tablets Turn Users Into News Junkies
Online Media Daily, Mark Walsh - Thursday, October 13, 2011
A new study by BBC.com and Starcom MediaVest suggests that tablets encoura ...
- Retailers Ramp Up Mobile Sites, Apps
Online Media Daily, Mark Walsh - Wednesday, October 12, 2011
With the holiday shopping season rapidly approaching, more consumers than ever a ...
- Quick Connection: 22% of Smartphones Bought Are 4G
Online Media Daily, Mark Walsh - Wednesday, October 12, 2011
The proportion of mobile devices touting 4G connection speeds has shot ...
- Mobile Rx: M-Health Ad Network Debuts
Online Media Daily, Mark Walsh - Tuesday, October 11, 2011
Most mobile ad networks to date have been formed to help markete ...
- TheDailyMeal Serves Up Ad Guarantee
Online Media Daily, Mark Walsh - Tuesday, October 11, 2011
Jim Spanfeller is putting his money where his mouth is when ...
- Public Not Ready To Whip Out Mobile Wallets
Online Media Daily, Mark Walsh - Tuesday, October 11, 2011
As companies from Google to Visa and MasterCard to PayPal battle f ...
- Facebook Takes Wraps Off iPad App
Online Media Daily, Mark Walsh - Monday, October 10, 2011
Facebook Monday unveiled its long-awaited iPad app, offering access to popular featur ...
- Facebook, Twitter Users Differ In Mobile Usage
Online Media Daily, Mark Walsh - Monday, October 10, 2011
When it comes to sharing content via mobile applications, Facebook is t ...
- Social Gaming Thrives Beyond Facebook, U.S.
Online Media Daily, Mark Walsh - Monday, October 10, 2011
Hit titles like "FarmVille" and "Mafia Wars" have helped make Facebook t ...
- TV Premieres Push Yahoo Home Page Ad Sales
Online Media Daily, Mark Walsh - Friday, October 7, 2011
Promotion of fall TV shows helped to lift home page ad sal ...
- Mobile App Biz Soars: $12B By 2015
Online Media Daily, Mark Walsh - Friday, October 7, 2011
HTML5 may be on the way, but native mobile applications will ...
- comScore Upgrades Social Ad Tracking
Online Media Daily, Mark Walsh - Thursday, October 6, 2011
Despite the flood of marketers into social media, measuring the performance ...
- Novelty Wears Thin For Mobile Ads, Creativity Crucial
Online Media Daily, Mark Walsh - Thursday, October 6, 2011
Mobile campaigns increase ad awareness 22.5% and purchase intent 5.7% compared ...
- LinkedIn Updates Enhance Brands, Member Interaction
Online Media Daily, Mark Walsh - Thursday, October 6, 2011
Online professional network LinkedIn announced a pair of services aimed at givi ...
- Weighing The Cost-Benefit Of Mobile Rich Media
Online Media Daily, Mark Walsh - Wednesday, October 5, 2011
Mobile rich media ads may dazzle the eye and capture engagement, b ...
- Older, Less Affluent Consumers Favor Kindle Fire Over iPad
Online Media Daily, Mark Walsh - Wednesday, October 5, 2011
What kind of customers will the Kindle Fire attract when the Amaz ...
- Verizon Teams With Vringo On Facetones App
Raw, Mark Walsh - Thursday, October 6, 2011
Vringo has brought its
Facetones social application to Verizon's V Ca ...
- Q&A: Mildenhall On Coke's 'Liquid' Marketing
Marketing Daily, Mark Walsh - Wednesday, October 5, 2011
Jonathan Mildenhall vice president, global advertising strategy and content excellence at Coca-Co ...
- Apple Takes Wraps Off iPhone 4S
Online Media Daily, Mark Walsh - Tuesday, October 4, 2011
Released months after originally expected, the iPhone 4S is similar in desi ...
- Facebook Execs Pitch Effectiveness Of Social Advertising
Online Media Daily, Mark Walsh - Tuesday, October 4, 2011
Two of Facebook's top ad executives make the case for brands ...
- Coke's Mildenhall Explains 'Liquid' Marketing
Online Media Daily, Mark Walsh - Tuesday, October 4, 2011
The Coca-Cola Company has been focused on reinventing the marketing of i ...
- comScore: U.S. Android Share Tops 40%
Raw, Mark Walsh - Wednesday, October 5, 2011
Android maintained a sizeable lead over its rivals for the three mont ...
- Shop Talk: Facebook Adds 'People' Metric
Online Media Daily, Mark Walsh - Monday, October 3, 2011
Facebook has introduced new analytics tools for marketers including a new metr ...