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MARK SIMON


Contact MediaPost Editorial
  • Responding To Lost Google Image Search Traffic
    Inside Performance, Mark Simon - Monday, April 22, 2013
    An article by SearchEngineLand's Barry Schwartz recounts recent findings that image sear ...
  • Eight Ways To Prove To Google You're A 'True Merchant'
    Inside Performance, Mark Simon - Thursday, March 14, 2013
    This past week there was big news from SXSW of great intere ...
  • 10 Ways To Survive The Google Shopping Transition
    Inside Performance, Mark Simon - Monday, September 10, 2012
    Back in May, Google announced that its newly branded Google Shopping servi ...
  • Why Microsoft Is Going It Alone With Do-Not-Track
    Inside Performance, Mark Simon - Friday, June 29, 2012
    Microsoft got into hot water with the FTC and ad industry self-regulato ...
  • When Is Marketing Not Marketing?
    Inside Performance, Mark Simon - Friday, May 25, 2012
    It's not marketing when we do it online. Let me explain. ...
  • Your Ad Agency Is A Contractor, Not A Partner
    Inside Performance, Mark Simon - Friday, April 27, 2012
    Imagine gathering bids for a construction project in your house such ...
  • It's Not Too Late To Win At Paid Search This Holiday Season
    Inside Performance, Mark Simon - Friday, December 3, 2010
    Both Black Friday and Cyber-Monday are now behind us, but electronic retaile ...
  • Why 2010 Will Be the Year of Automated Media Buying
    Online Media Daily, Mark Simon - Monday, December 28, 2009
    In the past year, three of the top-ten search players have chart ...
  • Bing: Built For Mobile?
    Inside Performance, Mark Simon - Monday, June 15, 2009
    Microsoft is often referred to in the tech industry as "the ultima ...
  • Revisiting Last Year's Predictions
    Inside Performance, Mark Simon - Monday, January 5, 2009
    ust about a year ago, I wrote an article called "10 Med ...
  • Search In The Age Of Recession
    Inside Performance, Mark Simon - Monday, April 28, 2008
    When Google announced its earnings this month, the online ad industry breath ...
  • Google Demographic Targeting: Promises And Pitfalls
    Inside Performance, Mark Simon - Monday, March 31, 2008
    Just once I'd like to read an article about the search engine ...
  • SES NY Recap
    Inside Performance, Mark Simon - Monday, March 24, 2008
    The weather was wet and rainy for SES NY, and things seem ...
  • Back To Basics!
    Inside Performance, Mark Simon - Monday, March 17, 2008
    SEM is a peculiar field, because it strands between the high-tech wor ...
  • Are SEM Salaries Too High, Too Low, Or Just Right?
    Inside Performance, Mark Simon - Monday, March 10, 2008
    As I've mentioned previously in this column, acquiring and retaining talented peop ...
  • Innovation Vs. Execution (Part 2)
    Inside Performance, Mark Simon - Monday, March 3, 2008
    When it comes to tech companies, including the big players in sear ...
  • Innovation Vs. Execution
    Inside Performance, Mark Simon - Monday, February 25, 2008
    Much of the press coverage focusing on the possible Microsoft-Yahoo buyout h ...
  • Why Yahoo Should Get Cozy With Microsoft
    Inside Performance, Mark Simon - Monday, February 18, 2008
    As I write this, Yahoo has thwarted Microsoft's attempts at a friend ...
  • MS-Yahoo, The Web, and Your Future
    Inside Performance, Mark Simon - Monday, February 11, 2008
    More than a week has passed since Microsoft's announcement that it pla ...
  • MS-Yahoo Will Be Good For Users, Marketers, And Online Ad Ecosystem
    Inside Performance, Mark Simon - Monday, February 4, 2008
    n formally stating its intention to acquire Yahoo, Microsoft is betting $44 ...
  • Don't Underestimate Yahoo
    Inside Performance, Mark Simon - Monday, January 28, 2008
    Yahoo has taken a real beating in the press and the blogosphe ...
  • Recession-Ho! (The Search Ecosystem Enters its First Economic Downturn)
    Inside Performance, Mark Simon - Monday, January 21, 2008
    Most serious observers of the U.S. economy agree that we're already ...
  • Search In The Post-Web Era
    Inside Performance, Mark Simon - Monday, January 14, 2008
    For more than a decade, the primary context of search was ...
  • Insider Data Trading (The Real Reason Keyword Prices Will Rise in 2008)
    Inside Performance, Mark Simon - Monday, January 7, 2008
    2007 was a year of extraordinary consolidation in the online ad secto ...
  • January: A Time to Plan For Future Search Success
    Inside Performance, Mark Simon - Monday, December 31, 2007
    As the new year dawns, and the frenetic holiday season recedes, it ...
  • 10 Media Trends To Watch In 2008
    Inside Performance, Mark Simon - Monday, December 24, 2007
    It's that time of the year again, to look ahead at wh ...
  • Let's Monetize Privacy!
    Inside Performance, Mark Simon - Monday, December 17, 2007
    The issue of privacy has long been the online industry's proverbial "elepha ...
  • SES Chicago 2007: Was It Worth The Trouble?
    Inside Performance, Mark Simon - Monday, December 10, 2007
    The SEM industry is full of very bright people, but I real ...
  • Another Crazy Week In Hype-Ville
    Inside Performance, Mark Simon - Monday, December 3, 2007
    Maybe it's just a form of seasonal madness, but this past we ...
  • Trends, Illusions, And Pain Points: Looking Back At 2007 (And Forward To 2008)
    Inside Performance, Mark Simon - Monday, November 26, 2007
    n the next month or so, you're going to be reading ...
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