- TD Bank Is 'At Your Convenience' Through January
Marketing Daily, Aaron Baar - Friday, November 28, 2008
As part of the promotion, the bank is running a sweepstakes, wi ...
- Banks Fight Poor Image With Direct Mail Pieces
Marketing Daily, Aaron Baar - Friday, November 28, 2008
Institutions have switched their direct mail messaging from mortgages and loans ...
- Banks Ramp Up Direct Mail To Calm Customers
MediaDailyNews, Aaron Baar - Sunday, November 30, 2008
The country's banks sent 42% more direct-mail solicitations in the third quart ...
- Amex Ads Highlight Moment Of Membership
Marketing Daily, Aaron Baar - Friday, November 28, 2008
"Now more than ever, reinforcing the relationship we have with our custome ...
- We Can't Be Peppers No Matter How Hard We Try
Marketing Daily, Aaron Baar - Tuesday, November 25, 2008
There are several morals to this story. Don't bite off more th ...
- Yellowbook: New Campaign Trumpets Local Innovation
MediaDailyNews, Aaron Baar - Friday, November 21, 2008
Yellowbook.com shows off its new interactive features--such as rating local businesses--through ...
- Yellowbook Goes Back To Future In New Effort
Marketing Daily, Aaron Baar - Thursday, November 20, 2008
"The futuristic aspects in the new television commercial represent Yellowbook's commitment ...
- Pentax Targets Younger Enthusiasts With New Positioning
Marketing Daily, Aaron Baar - Monday, November 17, 2008
The new effort, with the tagline "Be interesting," is anchored by t ...
- SunTrust Banks On New 'Solid' Positioning, Tagline
Marketing Daily, Aaron Baar - Monday, November 17, 2008
The new line, "Live Solid. Bank Solid," is intended to reflect American ...
- Confident, Web-Savvy Gen Y Invests On Its Own
Marketing Daily, Aaron Baar - Wednesday, November 12, 2008
"As they get older, will that trend stay the same?" asks Scottrade ...
- Cars.com To Make Return Appearance During Super Bowl
Marketing Daily, Aaron Baar - Monday, November 10, 2008
Slumping car sales mean that people need information resources like Cars.com mo ...
- Citi Leverages Power Of Live Music In New Promo
Marketing Daily, Aaron Baar - Friday, November 7, 2008
The sweepstakes will be promoted through national television, print and online advertisi ...
- Philly Bank Capitalizes On Election Zeitgeist
Marketing Daily, Aaron Baar - Wednesday, November 5, 2008
"With Philadelphia as a battleground, we knew there were going to ...
- FirstBank Reaches Out To Capture Younger Consumers
Marketing Daily, Aaron Baar - Monday, November 3, 2008
At a time when many banks are retrenching their marketing plans, region ...
