- If Obama Is Nokia, Then McCain Is Diet Coke
Marketing Daily, Aaron Baar - Saturday, October 25, 2008
Naturally, marketing a politician has some nuances that marketing a brand do ...
- Unilever Taps Alaskan Town For Vaseline
Marketing Daily, Aaron Baar - Wednesday, October 22, 2008
As part of its promotion, Unilever enlisted Kodiak resident Petal Ruch ...
- 'Green Banking' Builds Consumer Connections
Marketing Daily, Aaron Baar - Monday, October 20, 2008
Along those lines, Citizens Financial Group (parent of Citizens and Charter O ...
- National City Makes Banking Personal
Marketing Daily, Aaron Baar - Friday, October 17, 2008
"In almost every instance, our most fervent customers touted what our peop ...
- National Banks Trump Regionals In Health Index
Marketing Daily, Aaron Baar - Wednesday, October 15, 2008
Some of the disparity between regional and national banks can be attribut ...
- Human Concern, Aging Population Boost Pet Meds
Marketing Daily, Aaron Baar - Tuesday, October 14, 2008
While many pharmaceutical companies reformulate or repackage drugs they've produced for hum ...
- AstraZeneca Marketing Efforts Hike Web Site Traffic
Marketing Daily, Aaron Baar - Friday, October 10, 2008
"People are looking online for their health-care needs," says John Mangano, seni ...
- Discover Finds Consumers Holding Line On Spending
Marketing Daily, Aaron Baar - Thursday, October 9, 2008
According to Discover Financial's U.S. Spending Monitor of September, more than half--55%-- ...
- Tech To Retail: Wii Will Survive
MediaDailyNews, Aaron Baar - Friday, October 10, 2008
The economy is singing the blues, but tech sales are expected ...
- Osteoarthritis Rx Meds Market May Hit $4 Billion By 2017
Marketing Daily, Aaron Baar - Wednesday, October 8, 2008
Several disease-modifying therapies could receive approval in the next few years. Accordi ...
- CEA: Despite Downturn, We'll Get What 'Wii' Want
Marketing Daily, Aaron Baar - Tuesday, October 7, 2008
"Despite all other indications that we're in a recession, consumer technology ...
- KFC Leverages Debate For Global Hunger Discourse
Marketing Daily, Aaron Baar - Monday, October 6, 2008
KFC Monday night aired a 30-second television ad in Nashville, Tenn., whe ...
- Kodak Lets People Make Superheroes Of Themselves
Marketing Daily, Aaron Baar - Friday, October 3, 2008
The company is hoping the online promotion will attract a younger a ...
- A Vote With Its Own Change
Marketing Daily, Aaron Baar - Thursday, October 2, 2008
Given what touchy subjects politics and religion both are, why do markete ...
- Consumers: Banks Are Bad, But My Bank Is Good
Marketing Daily, Aaron Baar - Tuesday, September 30, 2008
"This is the financial version of the Tylenol poisonings," says BrandKeys' Robe ...
- Service, Not Price, Keeps Pharmacy Customers Loyal
Marketing Daily, Aaron Baar - Monday, September 29, 2008
Another trend shaping the pharmacy sector will be the implementation of in-sto ...
- Eli Lilly Out Front With Physician Payment Disclosure
Marketing Daily, Aaron Baar - Thursday, September 25, 2008
"Meanwhile, look for other lawmakers to follow Massachusetts' lead in requiring mo ...
- Oppenheimer Moving Ahead With Planned Ads
Marketing Daily, Aaron Baar - Tuesday, September 23, 2008
The new effort is meant to continue positioning Oppenheimer as the "voi ...
- So Many Potential Customers, So Little Follow-Up
Marketing Daily, Aaron Baar - Thursday, September 18, 2008
According to J.D. Power and Associates, auto insurance companies on average a ...
- Financial Institutions Walk Fine Line In Aftermath
Marketing Daily, Aaron Baar - Tuesday, September 16, 2008
Companies need to assure customers their deposits are safe, while not creati ...
- Banks Have Opportunity In Diehard Home Owner Wannabes
Marketing Daily, Aaron Baar - Monday, September 15, 2008
According to Mintel, Echo Boomers (those ages 13-30), African-American and Hispanic consume ...
- Coke Zero Stirs Things Up With James Bond Tie-In
Marketing Daily, Aaron Baar - Thursday, September 11, 2008
"James Bond and the Bond franchise is the longest-running franchise in mov ...
- Sony Targets Sports Fans In New 'HDNA' Effort
Marketing Daily, Aaron Baar - Tuesday, September 9, 2008
With its sports figure-heavy cast and a heavy rotation that includes N ...
- Harris Bank Carves Niche As 'Here To Help'
Marketing Daily, Aaron Baar - Monday, September 8, 2008
"We had to feel confident the message was going to carry ov ...
- Research Finds Health Blogging Alive And Well
Marketing Daily, Aaron Baar - Friday, September 5, 2008
"[Health blogging] has exponentially grown over the past two years," says Fa ...
- MassMutual Decides On The Thoughtful Approach
Marketing Daily, Aaron Baar - Tuesday, September 2, 2008
The shift in strategy toward emphasizing the decision-making process came from consum ...
- Bank Of America To College Kids: Meet Morris
Marketing Daily, Aaron Baar - Thursday, August 28, 2008
The Morris on Campus site will be promoted through online banner ad ...
- Symetra Campaign Takes Sting Out Of Turning 65
Marketing Daily, Aaron Baar - Tuesday, August 26, 2008
The heart of the program is a group of online videos ...
- Banks Lagging On Customer Service, Says Study
Marketing Daily, Aaron Baar - Monday, August 25, 2008
After spending significant resources building and renovating their retail operations to lo ...
- AmEx Preps Perennial U.S. Open Sponsorship
Marketing Daily, Aaron Baar - Thursday, August 21, 2008
The Olympics aren't even over, but that doesn't mean it's not ti ...