- Facecard Woos Students With Debt Message
Marketing Daily, Aaron Baar - Tuesday, August 19, 2008
As college students gear up for the new year--and their new independence--Facecar ...
- Benadryl Tops In Brand Buzz As Hay Fever Season Begins
Marketing Daily, Aaron Baar - Monday, August 18, 2008
[Pharma] YouGovPolimetrix's BrandIndex attributes Benadryl's high rankings over the other products ...
- Prepared, Visa Airs History-Making Michael Phelps Ad
Marketing Daily, Aaron Baar - Thursday, August 14, 2008
[Financial Services] "Michael really embodies what the spirit of this campaign ...
- Southern Comfort Taking The Social Road To Reach 20-Somethings
Marketing Daily, Aaron Baar - Monday, August 11, 2008
[Spirits] While the ads have been running online on sites like Heavy.c ...
- KeyBank Takes Path Less Chosen To Tell Its Story
Marketing Daily, Aaron Baar - Friday, August 8, 2008
[Financial Services] The result is a style meant to stand apart fr ...
- Timberland Basks In Light Of Reflected Olympic Glory
Marketing Daily, Aaron Baar - Thursday, August 7, 2008
[Retail] In a new spot, a man approaches the summit of ...
- 'Consumer Reports' Finds Mid-Sized SUVs Still Popular
Marketing Daily, Aaron Baar - Wednesday, August 6, 2008
[Automotive] The Tiguan outscored both the Infiniti EX and Land Rover L ...
- Activist Group Decries Calories In QSR Kids' Meals
Marketing Daily, Aaron Baar - Tuesday, August 5, 2008
[Restaurants] The National Restaurant Association, which represents more than 945,000 restaurants acro ...
- Trucks, SUVs Drag July Sales Numbers Down; No Relief Seen
Marketing Daily, Aaron Baar - Monday, August 4, 2008
[Automotive] America's love affair with the SUV is officially over, and it ...
- First Command: 'Dream Boldly. Plan Confidently'
Marketing Daily, Aaron Baar - Friday, August 1, 2008
[Financial Services] The campaign was developed after two years of consumer resear ...
- Brand Perceptions Of Gas, Airline Industries Nosedive
Marketing Daily, Aaron Baar - Thursday, July 31, 2008
[Research] One company that saw a big jump in perception was Wal-Mar ...
- Enerpulse Launches New Ads Focusing On Fuel Savings Factor
Marketing Daily, Aaron Baar - Wednesday, July 30, 2008
[Automotive] As company research showed more people were buying the Pulstar plu ...
- Advance America Buffs Image With New Ads, Online Contest
Marketing Daily, Aaron Baar - Tuesday, July 29, 2008
[Financial Services] At the heart of the promotion is a contest ...
- Scion Seeks Community In New Campaign
Marketing Daily, Aaron Baar - Monday, July 28, 2008
[Automotive] The spot ends with the Scion logo and its five-year-old taglin ...
- American Express Expands 'Members Project' Parameters
Marketing Daily, Aaron Baar - Friday, July 25, 2008
[Financial Services] "We're putting more focus in how we leverage online," sa ...
- American Express Uses Web For 'Members Project'
Online Media Daily, Aaron Baar - Friday, July 25, 2008
For its second year, American Express has expanded the scope of i ...
- Will Smith: The Brand
Marketing Daily, Aaron Baar - Thursday, July 24, 2008
According to a study, Smith is the most likeable celebrity, with 8 ...
- Finicky Younger Generation Tests Banks' Strategies
Marketing Daily, Aaron Baar - Wednesday, July 23, 2008
[Financial Services] "They expect what they want, when they want it a ...
- Discover Positions Self As Stretched Consumer's Ally
Marketing Daily, Aaron Baar - Tuesday, July 22, 2008
[Financial Services] The campaign, which is part of the company's two-year-old "Brighte ...
- State Farm Puts The 'Peace, Love And Drive' In Car Insurance
Marketing Daily, Aaron Baar - Thursday, July 17, 2008
[Financial Services] The campaign is meant to differentiate State Farm from t ...
- Cigna Campaigns To Redefine Industry And Its Mission
Marketing Daily, Aaron Baar - Wednesday, July 16, 2008
[Financial Services] "We are committed to ensuring the people have access ...
- Southern Comfort Follows Its Target Demographic Online
Marketing Daily, Aaron Baar - Tuesday, July 15, 2008
[Spirits] Since 2005, the company has run the SoCo Music Experience most ...
- Southern Comfort Follows Its Target Demographic Online
Online Media Daily, Aaron Baar - Tuesday, July 15, 2008
With spirits consumption continuing to grow in the U.S., Southern Comfort ...
- Visa Solicits User-Generated Content For Olympics Effort
Marketing Daily, Aaron Baar - Monday, July 14, 2008
[Financial Services] With less than a month to go before the openi ...
- Virgin Money Unveils 'Lender Blender' To Help Struggling Students
Marketing Daily, Aaron Baar - Thursday, July 10, 2008
[Financial Services] Virgin Money USA is trying to make life a litt ...
- Fey, Scorsese Team Up For New AmEx Spot
Marketing Daily, Aaron Baar - Tuesday, July 8, 2008
[Financial services] American Express has recruited comedienne Tina Fey and filmmaker Mart ...
- MasterCard Promo Rocks With Likes Of Clapton, Bon Jovi
Marketing Daily, Aaron Baar - Thursday, July 3, 2008
[Financial Services] The television spot continues MasterCard's well-known "Priceless" theme, wherein eati ...
- Kimberly-Clark Sweepstakes Gets Start On Back To School
Marketing Daily, Aaron Baar - Tuesday, July 1, 2008
[Packaged Goods] Through on-package labeling and point-of-purchase signage, the Neenah, Wisc.-based compa ...
- Jim Beam To Showcase Others With 'The Stuff Inside'
Marketing Daily, Aaron Baar - Friday, June 27, 2008
[Spirits] "We spent a lot of time talking about the liquid ...
- Abbott Labs' Online Effort Addresses Teen Rx Abuse
Marketing Daily, Aaron Baar - Thursday, June 26, 2008
[Pharma] The effort is centered mostly on PR and education efforts throu ...