- Consumers Look Beyond Industry To Size Up Company Reputation
Marketing Daily, Aaron Baar - Tuesday, June 24, 2008
[Research] "In the past, there had been a tendency to throw t ...
- Google Scores Tops In Corporate Reputation
Online Media Daily, Aaron Baar - Tuesday, June 24, 2008
According to Harris Interactive's ninth annual corporate reputation survey, corporate America's reputati ...
- MedeFile Leverages Disasters To Show Need To Keep Records
Marketing Daily, Aaron Baar - Monday, June 23, 2008
[Strategy] The television commercial uses the backdrop of the recent Midwest floodin ...
- CMO Council Survey Finds Inertia Among The Ranks
Marketing Daily, Aaron Baar - Thursday, June 19, 2008
[Research] Marketers are not taking advantage of all--or even many--of the too ...
- Study: Increasingly Savvy, Travelers Investigate, Buy Insurance
Marketing Daily, Aaron Baar - Tuesday, June 17, 2008
[Financial Services] According to a survey, two-thirds of U.S. consumers said th ...
- Driven By Trends, Nestle Purina Moves Into Pet Health Insurance
Marketing Daily, Aaron Baar - Friday, June 13, 2008
[Financial Services] The company will lean upon its well-known brand portfolio a ...
- Despite Controversy Over Rules, DTC Ads Seen As Effective
Marketing Daily, Aaron Baar - Wednesday, June 11, 2008
[Pharma] Putting a doctor in an ad doesn't convey effectiveness or safet ...
- Mintel: Insurance Firms Need To Educate On Long-Term Coverage
Marketing Daily, Aaron Baar - Tuesday, June 10, 2008
[Financial Services] A straightforward message about the possibility of needing long-term ca ...
- PayPal's First CMO Seeks Stronger Identity, Better CRM
Marketing Daily, Aaron Baar - Monday, June 9, 2008
[Financial Services] "It's a brand people are passionate about, which is stran ...
- PayPal's First CMO Sees Stronger Identity Apart From Ebay
Online Media Daily, Aaron Baar - Monday, June 9, 2008
A former marketing executive with experience at Avon, Citi and American Expres ...
- Dollar By Dollar, Economy Eating Away At Consumer Spending
Marketing Daily, Aaron Baar - Thursday, June 5, 2008
[Research] The brightest spot Discover Financial's monthly survey is that consumers a ...
- Report: Credit Card Rewards Programs Not Delivering Goods
Marketing Daily, Aaron Baar - Tuesday, June 3, 2008
[Financial Services] According to the Consumer Reports, about 85% of U.S. househol ...
- Sour Economy Stems Tide Of Direct Mail Solicitations
Marketing Daily, Aaron Baar - Monday, June 2, 2008
[Financial Services] Chris Zagorski, a senior marketing analyst at Mintel, says t ...
- Nationwide Targets South Asians With 'Idol' Contestant Sanjaya
Marketing Daily, Aaron Baar - Thursday, May 29, 2008
[Financial Services] "He's a tremendously popular figure in those communities," says compa ...
- Rand McNally: Some Road Travel Affected By High Gas Prices
Marketing Daily, Aaron Baar - Tuesday, May 27, 2008
[Research] Three-quarters of Americans said they are at least somewhat likely ...
- U.S. Health Department Promotes Hospital Comparison Site
Marketing Daily, Aaron Baar - Thursday, May 22, 2008
[Health] The ads, which ran in 58 newspapers on Wednesday, highlight t ...
- Gen Y Is Going To Need Financial Guidance More Than Most
Marketing Daily, Aaron Baar - Monday, May 19, 2008
[Financial Services] They've been saddled with more student debt than previous generation ...
- Targeting Gays, Lesbians Is A Win-Win, New Survey Shows
Marketing Daily, Aaron Baar - Thursday, May 15, 2008
[Strategy] While there was benefit within the community for targeting this minori ...
- Bank Of America Introduces Nascar-Themed Spot
Marketing Daily, Aaron Baar - Tuesday, May 13, 2008
[Financial Services] The program is meant to capture a Nascar fan's natur ...
- Coca-Cola Uncaps Promo Efforts Centered On Olympic Games
Marketing Daily, Aaron Baar - Monday, May 12, 2008
[Beverages] The company will showcase its global reach with cans and frid ...
- Discover: Consumers Not Planning To Go Shopping With Checks
Marketing Daily, Aaron Baar - Thursday, May 8, 2008
[Research] According to the company's monthly "U.S. Spending Monitor Survey," nearly two-thir ...
- Colgate-Palmolive Targets African-Americans With 2 Promos
Marketing Daily, Aaron Baar - Tuesday, May 6, 2008
[Packaged Goods] Although executives say the timing of the two efforts ...
- With An Eye On Stim Checks, Krogers Offers Grocery Bonuses
Marketing Daily, Aaron Baar - Monday, May 5, 2008
[Retail] "This is another example of programs that are meaningful to custome ...
- Channeling Heritage, AmEx Creates Home For Travelers
Marketing Daily, Aaron Baar - Thursday, May 1, 2008
[Financial Services] Creating a site for them to come together was ...
- Charles Schwab Reaches Out To Gen X With Resourceful Site
Marketing Daily, Aaron Baar - Tuesday, April 29, 2008
[Financial Services] "It's a common misconception among Gen Xers that you ne ...
- New Subaru Campaign Takes Aim With Cupid's Arrow
Marketing Daily, Aaron Baar - Monday, April 28, 2008
[Automotive] The new marketing campaign is intended to target consumers in thr ...
- Generics Market Heats Up As Patents Keep Expiring
Marketing Daily, Aaron Baar - Monday, April 28, 2008
[Pharma] "Certainly brand companies are spending a lot of money promoting the ...
- Consumers Cut Back On Everything But Driving, Study Finds
Marketing Daily, Aaron Baar - Friday, April 25, 2008
[Trends] "Gas prices are already affecting vehicle sales in every segment, a ...
- Schering-Plough To Continue DTC Marketing Of Vytorin
Marketing Daily, Aaron Baar - Thursday, April 24, 2008
[Pharma] "We are concerned the continued uproar undermines patient care," CEO Fr ...
- DTC Ads Continue, Despite Schering Controversy
MediaDailyNews, Aaron Baar - Thursday, April 24, 2008
Schering-Plough will continue to make, sell and market its Vytorin and Zet ...