- Dickies Expands Target With New Effort
Marketing Daily, Aaron Baar - Friday, June 26, 2009
The campaign's new tagline, "Wear With Purpose," replaces the previous "Legend ...
- Bing Investment Paying Off In Name Recognition
Marketing Daily, Aaron Baar - Thursday, June 25, 2009
"Considering that, a few months ago, no one even knew what t ...
- Bing Gaining in Name Recognition
Online Media Daily, Aaron Baar - Thursday, June 25, 2009
Microsoft's marketing investment -- which reports have suggested will top $100 milli ...
- Energizer Spies Opportunity, Expands 'To-Go' Line
Marketing Daily, Aaron Baar - Wednesday, June 24, 2009
The new line, augmenting the already-in-place line of battery-powered cell phone pow ...
- Carrier, Pricing Leave IPhone Slightly Vulnerable
Marketing Daily, Aaron Baar - Tuesday, June 23, 2009
"There's very little BlackBerry envy," John Martin, CEO of Crowd Science, tel ...
- Sprint Gets All Social In Products And Strategy
Marketing Daily, Aaron Baar - Monday, June 22, 2009
"So many people are using these services, to make it easy f ...
- Once You Go Broadband, You Never Go Back
Marketing Daily, Aaron Baar - Thursday, June 18, 2009
According to research, broadband Internet adoption rates are up 15% in 200 ...
- New Yellowbook Campaign Has Its 'Moments'
Marketing Daily, Aaron Baar - Wednesday, June 17, 2009
"We wanted to keep the spots as relatable as possible," says t ...
- LG Uses Integrated Campaign For Film Tie-In
Marketing Daily, Aaron Baar - Tuesday, June 16, 2009
LG has created a limited edition of its Versa phone, which includ ...
- Beneficial Bank Dangles Personal Manager
Marketing Daily, Aaron Baar - Monday, June 15, 2009
Because many of these users may hear of the product from ...
- Sharpie Out To Prove It's More Than A School Supply
Marketing Daily, Aaron Baar - Friday, June 12, 2009
"The goal is really to inspire people to get creative and expre ...
- Sharp Hones Web Portal For Baseball Fans
Marketing Daily, Aaron Baar - Thursday, June 11, 2009
The site, www.sharpmlb.com, (which was originally active only during eight-week seasonal promotion ...
- Microsoft IE8 Launch Is Quiet, Philanthropic
Marketing Daily, Aaron Baar - Wednesday, June 10, 2009
Two videos, which went live on high-profile video sites as well ...
- Sears Offers 'Man-A-Cures' For Father's Day
Marketing Daily, Aaron Baar - Tuesday, June 9, 2009
The Sears-owned hardware brand is launching a Father's Day promotion in whi ...
- Mountain Dew Extends Reach To Gamers
Marketing Daily, Aaron Baar - Monday, June 8, 2009
As part of the promotion, PepsiCo has teamed with WoW creator Blizza ...
- Sony Ericsson Tennis Tour Goes Digital
Marketing Daily, Aaron Baar - Friday, June 5, 2009
In the near future, fans will be able to share their fee ...
- People Prefer Offline Recommendations, Study Finds
Marketing Daily, Aaron Baar - Thursday, June 4, 2009
Despite the continued reliance on person-to-person recommendations, marketers who ignore the Internet ...
- Fazoli's Carves Niche With New Ad Campaign
Marketing Daily, Aaron Baar - Wednesday, June 3, 2009
"We wanted to create something unique and personalized," says Bohan's Holly Hixso ...
- Marketers Need To Highlight Innovative Benefits
Marketing Daily, Aaron Baar - Tuesday, June 2, 2009
"Companies focusing on innovation need to work to emphasize, in the customer ...
- Older Buyers Less Keen On Console Video Games
Marketing Daily, Aaron Baar - Monday, June 1, 2009
The drop in value perception may be traced to several factors. F ...
- EA Sports, Pizza Hut Team Up For Promo
Marketing Daily, Aaron Baar - Saturday, May 30, 2009
Between now and June 27, consumers can log on to pizzahut.com ...
- Activision Looks To Engage 'Guitar Hero 5' Fans
Marketing Daily, Aaron Baar - Thursday, May 28, 2009
All this week, the company has been announcing band participation via new ...
- Mobile Opportunity In Touting Green Creds
Marketing Daily, Aaron Baar - Wednesday, May 27, 2009
Although most carriers have cell phone recycling programs, other ideas -- su ...
- Minn. Sets Sights On Workers, Neighbors
Marketing Daily, Aaron Baar - Tuesday, May 26, 2009
One ad shows a boy and his father in a tent l ...
- Boost Mobile Adds Star Power To 'Unwronged'
Marketing Daily, Aaron Baar - Thursday, May 21, 2009
IndyCar driver Danica Patrick will appear in two commercials, with the fir ...
- McAfee Webisodes Highlight Cybercrime Threat
Marketing Daily, Aaron Baar - Wednesday, May 20, 2009
McAfee will promote the site through an extensive online and social med ...
- McAfee Launches Cybercrime-Fighter Web Doc
Online Media Daily, Aaron Baar - Wednesday, May 20, 2009
For many, the thought of identity theft is an abstract -- somethi ...
- Sprint, Palm Look For Pre To Post Results
Marketing Daily, Aaron Baar - Tuesday, May 19, 2009
"The stakes for Palm are considerably higher for Palm than for Sprint ...
- State Farm Backs MommyCast Videos
Marketing Daily, Aaron Baar - Monday, May 18, 2009
"Our consumer packaged goods counterparts have long considered moms the gatekeepers ...
- AT&T Campaign Touts Smartphone Success
Marketing Daily, Aaron Baar - Friday, May 15, 2009
The new campaign, which includes television, print and online advertisements, will levera ...