- U.S. Cellular Offers Customers Fresh Batteries
Marketing Daily, Aaron Baar - Thursday, May 14, 2009
The program, which is based on a test the company undertook la ...
- SAP Campaign 'Clarifies' Its Vision
Marketing Daily, Aaron Baar - Wednesday, May 13, 2009
The effort builds upon the long-running campaign "The best-run businesses run ...
- Dos Equis Launches Effort Around 'Academy'
Marketing Daily, Aaron Baar - Tuesday, May 12, 2009
Dos Equis will promote The Interesting Academy through a marketing campaign th ...
- Chipotle Campaign Invites Video Combos
Marketing Daily, Aaron Baar - Monday, May 11, 2009
The centerpiece of the campaign is www.mychipotle.com, where customers can submit the ...
- GE Launches 'Healthymagination' Program
Marketing Daily, Aaron Baar - Thursday, May 7, 2009
The crux of the new program, announced Thursday, will be a renew ...
- NPD Finds Rise In Awareness Of Blu-ray Format
Marketing Daily, Aaron Baar - Wednesday, May 6, 2009
"We're seeing the impact of cost-reduction and increase in available content, ...
- Consol Energy Says Coal, Natural Gas Near Term Necessity
Marketing Daily, Aaron Baar - Tuesday, May 5, 2009
In a new advertising campaign, Consol Energy, a company that supplies co ...
- Activision Brings Viewers Into the Game With Movie Tie-In For X-Men 'Wolverine'
Marketing Daily, Aaron Baar - Tuesday, May 5, 2009
In the gamer world, video games tied-in to movies have a certa ...
- Country Inns Looks For Love With New Campaign
Marketing Daily, Aaron Baar - Saturday, May 2, 2009
Country Inns & Suites looks to appeal to the sensibility of wom ...
- J.D. Power: iPhone Tops In Customer Satisfaction
Marketing Daily, Aaron Baar - Thursday, April 30, 2009
With ease of navigation and a simple interface, Apple's iPhone earns t ...
- For Sprint, Internet's Immediacy Demonstrates 'Now' Of Network
Marketing Daily, Aaron Baar - Wednesday, April 29, 2009
Sprint today will begin rolling out the online component of its recent ...
- Sprint Rolls Out Online Campaign
Online Media Daily, Aaron Baar - Thursday, April 30, 2009
It's one thing to tell consumers about the immediacy of a cellul ...
- True Value Positions Self As 'Hardwarian Master'
Marketing Daily, Aaron Baar - Tuesday, April 28, 2009
"Elevating the role that the True Value associate plays in solving proble ...
- Kodak Invites Fans To Fantasy Golf Game
Marketing Daily, Aaron Baar - Monday, April 27, 2009
"We see the fantasy game as an extension of our sponsorship ...
- Study Finds Latinas Ambitious, Nurturing
Marketing Daily, Aaron Baar - Friday, April 24, 2009
To reach these consumers, marketers should "tap into these aspirations,"says Telemundo's Jacqueli ...
- LG Inks Heidi Klum For Fashionista Approach
Marketing Daily, Aaron Baar - Thursday, April 23, 2009
To highlight Klum's designs -- and consumers' ability to create their o ...
- AT&T Cites Economy As Revenues Fall
Marketing Daily, Aaron Baar - Wednesday, April 22, 2009
The drop would likely have been worse, if not for the iPhon ...
- Chevron Touts Texaco Gas In 'Tex Message' Ads
Marketing Daily, Aaron Baar - Tuesday, April 21, 2009
The campaign will also include print, out-of-home and point-of-purchase materials. A te ...
- Mitsubishi Digital Taps Facebook For Promo
Marketing Daily, Aaron Baar - Monday, April 20, 2009
"We looked at many ways in which we could communicate the ener ...
- More Weigh Efficiency In Buying Electronics
Marketing Daily, Aaron Baar - Friday, April 17, 2009
Though people have strong brand awareness of the EPA's Energy Star designatio ...
- AT&T Joins Rivals In Offer GSP Family Plan
Marketing Daily, Aaron Baar - Wednesday, April 15, 2009
The company will initially promote the service through its att.com Web sit ...
- Calif. Utilities, Major Brands In Energy-Saving Effort
Marketing Daily, Aaron Baar - Tuesday, April 14, 2009
Through the Business and Consumer Electronics Program, Pacific Gas and Electric a ...
- Verizon Adds YES To National FiOS Service
Marketing Daily, Aaron Baar - Monday, April 13, 2009
A company rep did not know how, or if, Verizon plans ...
- Verizon Says YES To Yankee Baseball
MediaDailyNews, Aaron Baar - Monday, April 13, 2009
To appease Yankee fans, Verizon will carry the YES Network, home ...
- 1-800-Flowers Looks To Engage All Kinds Of Moms
Marketing Daily, Aaron Baar - Saturday, April 4, 2009
The campaign, which includes broadcast and radio advertising, as well as ...
- Nintendo DSi Poised To Hike Household Penetration
Marketing Daily, Aaron Baar - Thursday, April 2, 2009
Long the dominant player in handheld games, Nintendo has seen its competiti ...
- LG, Paramount In 'Transformers' Deal
Marketing Daily, Aaron Baar - Wednesday, April 1, 2009
The partnership will include product-placement in the film (though it's unknown wheth ...
- People Still Skeptical About 'Green' Claims
Marketing Daily, Aaron Baar - Tuesday, March 31, 2009
"Consumers are naturally skeptical, and the green labels might not mean ...
- Coldwell Banks On Experience To Weather Tough Times
Marketing Daily, Aaron Baar - Tuesday, March 31, 2009
With Americans tightening their belts and home buying less of a priori ...
- Panasonic Strategy Seeks To Widen Niche
Marketing Daily, Aaron Baar - Thursday, March 26, 2009
To accommodate its broader target, Panasonic is running ads on "CNN ...