- Service Taps Into Gamers' Emotions
Marketing Daily, Aaron Baar - Wednesday, March 25, 2009
GameFly's strategy was born out of consumer research that gamers hated payi ...
- Mobile App Space Could Quadruple By '13
Marketing Daily, Aaron Baar - Tuesday, March 24, 2009
Marketers could be primed to take advantage of the space, with thin ...
- Drug-Free America Effort Goes Mobile
Marketing Daily, Aaron Baar - Monday, March 23, 2009
The pro bono effort uses banner ads from two ongoing interactive efforts--t ...
- Purina Lets Pets Get In On The Viral Act
Marketing Daily, Aaron Baar - Monday, March 23, 2009
In addition to its viral nature, the Beggin' Time application will ...
- Oddcast Goes To The Dogs With Purina Viral Campaign
Online Media Daily, Aaron Baar - Tuesday, March 24, 2009
People love their pets almost as much as (and sometimes more tha ...
- Flagship Phones Drive Revs On Carrier Sites
Marketing Daily, Aaron Baar - Friday, March 20, 2009
A high percentage of the phones online were free. "This finding underscor ...
- Consumers Cut Back On Cell Phone Extras
Marketing Daily, Aaron Baar - Thursday, March 19, 2009
According to a survey of more than 2,000 Americans contracted by t ...
- Dos Equis Puts 'Interesting Man' On The Road
Marketing Daily, Aaron Baar - Wednesday, March 18, 2009
"Dos Equis has been extremely successful in driving brand growth in o ...
- Dell Targets Fashion-Conscious Laptop Buyer
Marketing Daily, Aaron Baar - Tuesday, March 17, 2009
Print ads for the Adamo, which takes its name from the Lat ...
- Comcast, Sony Open Co-branded Store In Philly
Marketing Daily, Aaron Baar - Monday, March 16, 2009
The outlet will also feature new technologies and services available from t ...
- Kraft Licks Competition In Reggie Awards
Marketing Daily, Aaron Baar - Friday, March 13, 2009
The campaign, which was a multi-agency effort, employed several media, including prin ...
- Big Boxes Have Advantage In Customer Service
Marketing Daily, Aaron Baar - Thursday, March 12, 2009
The disparity is understandable. Electronics retailers are more specialized than mass merchandiser ...
- Poor Customer Service Drains Brand Equity
Marketing Daily, Aaron Baar - Wednesday, March 11, 2009
According to a new study, word of mouth has a significant financi ...
- Promos Give Ruby Tuesday Traffic Sparkage
Marketing Daily, Aaron Baar - Tuesday, March 10, 2009
Analyst Robert Derrington anticipates a third-quarter decline only in the "mid sing ...
- Quaker Oats' Umbrella Campaign Unites Products
Marketing Daily, Aaron Baar - Monday, March 9, 2009
The campaign, which begins in earnest on March 16 with television, prin ...
- AT&T, MTV Unlock The Latter's 'Vault'
Marketing Daily, Aaron Baar - Friday, March 6, 2009
The company has partnered with MTV to showcase older clips from M ...
- New Balance Touts The Love In Total Fit
Marketing Daily, Aaron Baar - Thursday, March 5, 2009
"We help you grow the love and help decrease the hate," sa ...
- PAM Reminds Cooks They Can 'Pull It Off'
Marketing Daily, Aaron Baar - Wednesday, March 4, 2009
New ads show women using various tools to help remove food stu ...
- AmEx, Visa Look For Ways To Build Image
Marketing Daily, Aaron Baar - Monday, March 2, 2009
Discover Card, which usually has the lowest buzz scores of the fo ...
- Snuggie Keeps Business Reporters Warm
Marketing Daily, Aaron Baar - Friday, February 27, 2009
Just as the Snuggie owes a great deal of its success ...
- Consumers Spend Nearly $100 Per For Mobile Apps
Marketing Daily, Aaron Baar - Thursday, February 26, 2009
"Compared with the cost of most of these devices, it's the fir ...
- Consumers Spending Less On Rx Drugs
Marketing Daily, Aaron Baar - Wednesday, February 25, 2009
Despite the decreased spending and greater interest in generics, convenience is sti ...
- NSF Uses Little Guys To Ratchet Up Awareness
Marketing Daily, Aaron Baar - Tuesday, February 24, 2009
"One thing we needed to do was humanize the company," Tim Gillingha ...
- Artists Tell Of Loyalty To Microphone Brand
Marketing Daily, Aaron Baar - Tuesday, February 24, 2009
The campaign has the working theme, the "Reason Why," although it retai ...
- Ford Builds Buzz Around Upcoming Fiesta
Marketing Daily, Aaron Baar - Friday, February 20, 2009
Using social networking as a way to reach Millennials is a sou ...
- Culver's Goes National With Oscar Ad
Marketing Daily, Aaron Baar - Thursday, February 19, 2009
The marketing effort will also include radio and in-store graphics. The compa ...
- EA Sports Heads Back To Reality With Pact
Marketing Daily, Aaron Baar - Wednesday, February 18, 2009
The products--which will use infrared, motion and equilibrium sensors--will serve as ...
- Study: Mobile Internet Necessity, Not Luxury
Online Media Daily, Aaron Baar - Thursday, February 19, 2009
Like the cell phones that preceded them, mobile data services--in particular, mobi ...
- Mobile Data Services On Verge Of Explosion
Marketing Daily, Aaron Baar - Tuesday, February 17, 2009
"The mobile platform is becoming more and more a part of people ...
- Rosy Outlook For TVs, Especially Flat Screens
Marketing Daily, Aaron Baar - Tuesday, February 17, 2009
Two factors likely contributed to the increase in television sales in Januar ...