- Brands More Wary Of Celebrity Endorsements
MediaDailyNews, Aaron Baar - Tuesday, February 17, 2009
Alex Rodriguez. Michael Phelps. Chris Brown. It's been a bad week f ...
- Brands Still Look To Celebs--With Wary Eye
Marketing Daily, Aaron Baar - Friday, February 13, 2009
Some marketers are taking a more subtle approach. Rather than enlisting celebriti ...
- Sprint Sets Cell Phone Recycling Goal
Marketing Daily, Aaron Baar - Thursday, February 12, 2009
The company is already enhancing its in-store collateral addressing phone recycling a ...
- Microsoft, Girl Scouts Take On Safe Surfing
Marketing Daily, Aaron Baar - Wednesday, February 11, 2009
"This is really two iconic brands coming together around a common cause ...
- Southwest Testing Wi-Fi On Board
Marketing Daily, Aaron Baar - Tuesday, February 10, 2009
"With the developments of the last couple years, and the ubiquity ...
- Analyst: Cell Phones Have Reached Saturation Point
Online Media Daily, Aaron Baar - Wednesday, February 11, 2009
This year is definitely going to be a tough one for t ...
- Cell Outlook: Phones Are Flush With Features
Marketing Daily, Aaron Baar - Monday, February 9, 2009
"People have been replacing their old phones steadily for the past f ...
- Tim Hortons, Cold Stone Creamery To Co-Brand
Marketing Daily, Aaron Baar - Friday, February 6, 2009
"We're excited from a marketing perspective with the products we can off ...
- Microsoft Looks To Expand Zune's Video Offerings
Online Media Daily, Aaron Baar - Monday, February 9, 2009
With sales falling and buzz paling compared with its chief competitor, Microso ...
- Microsoft Props Up Zune With Content Deal
Marketing Daily, Aaron Baar - Thursday, February 5, 2009
A blogger who covers Microsoft for TechFlash.com, says, "It's becoming clear th ...
- Vizio Sees Value In Promos Post-Super Bowl
Marketing Daily, Aaron Baar - Wednesday, February 4, 2009
"Because we're efficient in what we do, we can afford to gi ...
- Western Union Campaign Celebrates 'Yes!'
Marketing Daily, Aaron Baar - Wednesday, February 4, 2009
"Our core consumers are the 200 million international immigrants, people who we ...
- Nationwide Eyes Black History's Personal Side
Marketing Daily, Aaron Baar - Monday, February 2, 2009
The centerpiece of the campaign is a dedicated site, www.nationwide.com /mylegacy, whe ...
- EA Puts 'American Idol' On Mobile Phones
Marketing Daily, Aaron Baar - Monday, February 2, 2009
The game will be promoted through various online and interactive programs. ...
- More Gamers Are Going Mobile
Marketing Daily, Aaron Baar - Friday, January 30, 2009
As more consumers switch to smartphones or devices with smartphone functionality, markete ...
- Mobile Gets Game: Big Increase In Downloads
MediaDailyNews, Aaron Baar - Friday, January 30, 2009
People are using their phones--and their smartphones in particular--for more than ju ...
- Group Cautions On Cell Phone Contracts
Marketing Daily, Aaron Baar - Thursday, January 29, 2009
"As more and more Americans shift their phone use to cell phone ...
- Apple's Polish Dulled, But Not For Long
Marketing Daily, Aaron Baar - Wednesday, January 28, 2009
"Steve Jobs' illness was a headline, and it did carry through ...
- 2009 May Be Year Of The Netbook
Marketing Daily, Aaron Baar - Tuesday, January 27, 2009
Although people have become accustomed to using a smartphone for certain busine ...
- Verizon Sets Sights On The Lowly Landline With Hub
Marketing Daily, Aaron Baar - Friday, January 23, 2009
"Home phones have changed over time, but it's been a slow evolution ...
- Mobile Banking May Be Telecom's Killer App
Marketing Daily, Aaron Baar - Thursday, January 22, 2009
The number of people banking through a mobile device could hit ha ...
- Report: Mobile Apps Key For Financial Institutions
Online Media Daily, Aaron Baar - Friday, January 23, 2009
With increasing consumer familiarity and growing ease of use, mobile applications f ...
- Coke Joins Pepsi In Move To Slow Soda Decline
Marketing Daily, Aaron Baar - Thursday, January 22, 2009
"These two brands are so big relative to the rest of the ...
- Set-ups Hamper Cell Phone Upgrades, Study Finds
Marketing Daily, Aaron Baar - Tuesday, January 20, 2009
According to research company Mformation, an overwhelming number of consumers -- 9 ...
- Verizon Joins NASCAR Nation, Eyes New Channel
Marketing Daily, Aaron Baar - Monday, January 19, 2009
Through the new channel on its V Cast video subscription service, raci ...
- Video Games Becoming A Mainstream Choice
Marketing Daily, Aaron Baar - Monday, January 19, 2009
Of the estimated 114 million regular video game players, 22% are ov ...
- Selling TVs, Service? Post-2/17 Should Be Interesting
Marketing Daily, Aaron Baar - Thursday, January 15, 2009
"The trend has already shown declines in [over-the-air] homes, and the [digit ...
- Microsoft, Best Buy Launch 'Game Smart' Campaign
Marketing Daily, Aaron Baar - Wednesday, January 14, 2009
Microsoft also has launched a search for parents and teens to beco ...
- KGB Launches 'Secret Agents' Info Campaign
Marketing Daily, Aaron Baar - Wednesday, January 14, 2009
"The first two spots are primarily brand-building," says Dean Harris, KGB's chi ...
- CEA: '09 Growth Improbable; Few Bright Spots
Marketing Daily, Aaron Baar - Monday, January 12, 2009
One such spot will be digital display televisions. In 2008, DTV shipmen ...