- Dairy Industry Backs First Lady's 'Let's Move' Effort
Marketing Daily, Aaron Baar - Friday, February 26, 2010
A print advertisement touting the program will run in USA Today, T ...
- Sprint Likens 4G Coverage To Web On The Go
Marketing Daily, Aaron Baar - Thursday, February 25, 2010
"We're getting to the point where the efficiencies gained through a nation ...
- Experian: Choose Delivery Method Based On Age
Marketing Daily, Aaron Baar - Wednesday, February 24, 2010
The rise of smartphones will likely mean an increase in mobile strategie ...
- Casinos No Longer Sure Bet For Entertainment
Marketing Daily, Aaron Baar - Tuesday, February 23, 2010
According to new Mintel study, 30% of U.S. adults said they visit ...
- Ticket Seller Touts Service Across The Nation
Marketing Daily, Aaron Baar - Monday, February 22, 2010
Already a presence in Boston, CitySide is looking to create a nation ...
- Visa Connects With Olympics Congratulations
Marketing Daily, Aaron Baar - Saturday, February 20, 2010
"We know through research that the way consumers connect to the gam ...
- Sprint Offers JFK Travelers Free WiFi
Marketing Daily, Aaron Baar - Thursday, February 18, 2010
In addition to showcasing Sprint products and services, the installation's 13-foot curv ...
- Olympics Sponsors Benefit, As Do Competitors
Marketing Daily, Aaron Baar - Wednesday, February 17, 2010
According to a survey from market research firm Chadwick Martin Bailey ...
- Firm Points To E-Tail, Mobile Internet 'Collision'
Marketing Daily, Aaron Baar - Tuesday, February 16, 2010
"We went from what I thought would be impulse buying to comparis ...
- Avid Gamers Easy Targets For Sports Sponsors
Marketing Daily, Aaron Baar - Thursday, February 11, 2010
According to the ESPN Sports Poll, conducted by TNS and Electronic Art ...
- Haier Leverages NBA Link To Launch TV Line
Marketing Daily, Aaron Baar - Wednesday, February 10, 2010
In addition to being a presenting sponsor of televised events (such ...
- Tech Firms Lead In Media Value Measure
Marketing Daily, Aaron Baar - Tuesday, February 9, 2010
General Sentiment's Media Value report is composed of brand chatter that ...
- ANA: Fewer Foresee Death Of TV Spot In Decade
Marketing Daily, Aaron Baar - Monday, February 8, 2010
There was also a high level of interest in branded entertainment a ...
- Kraft, Animal Planet In Lunchables Promotion
Marketing Daily, Aaron Baar - Saturday, February 6, 2010
The promotion is timed with the introduction of a line extension f ...
- EA Teams Up With Doritos For Bowl Promo
Marketing Daily, Aaron Baar - Thursday, February 4, 2010
Super Bowl Sunday means two things for most Americans: Snacks and Footbal ...
- Hey, Go Daddy: Your Strategy is Showing
Marketing Daily, Aaron Baar - Tuesday, February 2, 2010
Controversy isn't a strategy; it's an attention grabber, and it only wor ...
- EA Games Books Heavy TV Ad Schedule
Marketing Daily, Aaron Baar - Tuesday, February 2, 2010
The strategy of booking appointment television (such as live sporting events a ...
- Game On: EA Books Appointment TV
MediaDailyNews, Aaron Baar - Tuesday, February 2, 2010
In the past few weeks, EA Games has booked TV advertising ti ...
- Firm Finds Brands Power Financial Performance
Marketing Daily, Aaron Baar - Monday, February 1, 2010
"What [the portfolio] shows is that strong brands are a source ...