- New Coast Guard Ads Leverage Academia
Marketing Daily, Aaron Baar - Friday, October 29, 2010
"Most people have no idea who they are," Jose Villa, president ...
- Bundling Keeps Hold Of Unsatisfied ISP Users
Marketing Daily, Aaron Baar - Thursday, October 28, 2010
"As the product moves toward commoditization, price and performance become the t ...
- 1 In 5 Handsets Shipped In Q2 Is A Smartphone
Marketing Daily, Aaron Baar - Tuesday, October 26, 2010
"People from the feature phone world are finally migrating to the smartpho ...
- Webroot Pins Hopes On Personality, Humor In Ads
Marketing Daily, Aaron Baar - Monday, October 25, 2010
The heavily digital campaign features banner ads that ask whether users wou ...
- Game Consoles Gain Digital Delivery Traction
Marketing Daily, Aaron Baar - Thursday, October 21, 2010
"Because those are in so many homes, it's showing that young peopl ...
- IBM Analytics See Uptick In Holiday Sales
Marketing Daily, Aaron Baar - Thursday, October 21, 2010
"People have been saving, and I believe they've been saving for larg ...
- EA Sports Expands Vision Of Mixed Martial Arts
Marketing Daily, Aaron Baar - Tuesday, October 19, 2010
A 30-second television spot that made its debut this week showcases t ...
- Vizio Signs On As Rose Bowl Sponsor
Raw, Aaron Baar - Wednesday, October 20, 2010
Vizio has signed a four-year agreement to be the presenting sponsor ...
- Raymond James Leverages Conservatism
Marketing Daily, Aaron Baar - Monday, October 18, 2010
"This campaign has been a year in the making. They are nothi ...
- Mintel: ISPs At Loss To Combat Internet Piracy
Marketing Daily, Aaron Baar - Thursday, October 14, 2010
"One sixth of the Internet-at-home population isn't paying for it," Billy Hulkowe ...
- Tech, Electronics Dominate Breakaway Brands List
Marketing Daily, Aaron Baar - Wednesday, October 13, 2010
"It's about sustained growth and brand value. We look at it ...
- Lenovo Looks To Inject Fun Into Computing
Marketing Daily, Aaron Baar - Tuesday, October 12, 2010
"We want consumers to take away that Lenovo is a fun bra ...
- CPG Firms Need To Hone Paid Search Strategy
Marketing Daily, Aaron Baar - Tuesday, October 12, 2010
Given the amount of organic traffic that results from search, CPG compani ...
- Ex-Pepsi NA CMO Sees Parallels At Equinox
Marketing Daily, Aaron Baar - Friday, October 8, 2010
Some may see Cie Nicholson's new job as chief marketing officer f ...
- Polaroid Focuses On User Content Sharing
Marketing Daily, Aaron Baar - Wednesday, October 6, 2010
For nearly 75 years, Polaroid has asserted itself as an enabler ...
- EA Viral Campaign Features Suns' Nash
Marketing Daily, Aaron Baar - Tuesday, October 5, 2010
Steve Nash is known to many as a star basketball player. B ...
- Intel Sells Security Via Augmented Reality Game
Marketing Daily, Aaron Baar - Monday, October 4, 2010
"The subject of security is so deadly serious," Intel's Nigel Ballard sa ...
- LucasArts, Partners Promote 'Star Wars' Game
Marketing Daily, Aaron Baar - Friday, October 1, 2010
"'Star Wars' is this great brand, and LucasArts is an amazing videoga ...