• by Aaron Baar , October 20, 2010

As part of the agreement, the consumer electronics company will be the title sponsor of the 2014 BCS National Championship game, which will be hosted by the organization in Pasadena. As part of the arrangement, the Rose Bowl games will be known as the "Rose Bowl Game presented by Vizio," while the championship game will be named the "2014 Vizio BCS National Championship game."

"Sports fans, particularly football fans, are a critically important audience for our brand as it continues to grow and expand," said Randy Waynick, VIZIO Chief Sales Officer, in a statement. "Serving as presenting sponsor of the 'Granddaddy of all Bowl Games' provides a rare opportunity to reach a captive audience on New Year's Day. It also provides tremendous marketing potential leading up to the game during the critical holiday buying season."