AARON BAAR

Articles by Aaron All articles by Aaron

• Consumers Pleased With Smart Speakers, But Aren't Really Asking Much in Marketing Daily on 02/23/2018
  

  A survey of more than 500 consumers shows 90% of consumers are happy with their smart speakers' performance. But they're still only requiring the devices to perform simple tasks.

• Subway Launches 'MyWay' Loyalty Program in Marketing Daily on 02/22/2018
  

  Customers can enroll in the program through the company's app and website, and earn tokens with every purchase, regardless of how they pay.

• StreetEasy Lays Out The Perfect Apartment Search in Marketing Daily on 02/21/2018
  

  "The goal is to connect [by] making light of the often-humorous considerations we all incorporate into our home search in the city," Peter Edwards, StreetEasy's vp of marketing and analytics for StreetEasy, tells "Marketing Daily."

• Comcast Shows Off 'Heroes Behind The Mask' in Marketing Daily on 02/20/2018
  

  On the heels of "Black Panther" (and in honor of Black History Month), Comcast is taking time to showcase black and African-American behind-the-creators stories with a new short film and campaign.

• Consumers Like Using Their Smartphones ... To Buy New Smartphones in Marketing Daily on 02/16/2018
  

  "The store experience is still important, and you still have more in-store [purchases] than smartphone or online, but online satisfaction is much higher," J.D. Power's Peter Cunningham tells "Marketing Daily."

• Kimpton Has That H.U.M.A.N Touch in Marketing Daily on 02/15/2018
  

  The hospitality brand introduces its new "operating system" with its new "Stay Human" campaign.

• Cricket Creates Personalities For Its Cuddly Characters in Marketing Daily on 02/15/2018
  

  The AT&T-owned pre-paid wireless brand gives silently happy characters a voice in new ad campaign extension, and a more proactive tagline.

• Service Journalism: Napkin Users Make For Better Dates in Marketing Daily on 02/13/2018
  

  Georgia-Pacific's Vanity Fair brand has done the research. Turns out napkin users are more likely to watch bad TV with you and get along with your mother than non-napkin users.

• GE Makes The Complex Simple in Marketing Daily on 02/12/2018
  

  A new campaign airing this week carries the theme, "What matters," and expresses how the company's aviation, healthcare and power innovations affect three lives.

• AT&T Makes 'Your Thing' Their Thing in Marketing Daily on 02/12/2018
  

  "What we do is somewhat intangible, and this is us showing how we enable the things you love," Marc Burns, AT&T's vice president of advertising and social media, tells "Marketing Daily."

Comments by Aaron All comments by Aaron

• Duracell Trusts In Its Power by Aaron Baar (Marketing Daily on 01/24/2017)
  

  Thank you for pointing out those error. The article has been corrected

• Shopper Marketing Moving From In-Store To Omnichannel by Aaron Baar (Marketing Daily on 07/26/2016)
  

  Thank you. I have corrected that. 

• Customer Switching Reaching All-Time Highs by Aaron Baar (Marketing Daily on 10/22/2013)
  

  The study refers to several different industries (including utilities and travel), not just wireless service providers.

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