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Aaron Baar is a reporter of Marketing Daily at MediaPost. You can reach Aaron at

Articles by Aaron All articles by Aaron

  • Q&A: John Dwyer, President Of AT&T's Prepaid Portfolio in Marketing Daily on 08/19/2017

    As the "fighter brand" within AT&T's prepaid wireless portfolio, Cricket Wireless looks for sponsorship opportunities that bring its tagline, "Something to smile about," to life.

  • Smartwatches Remain Strong Sellers in Marketing Daily on 08/17/2017

    According to the NPD Group, U.S. smartwatch ownership will increase 60% by the beginnings of 2019, owing to a spate of expected new devices, features and updates.

  • Millennials Crave Consistency, Connection With Brands in Marketing Daily on 08/16/2017

    Branding agency Moosylvania found the brands that continually win Millennial favor are those that do something for their personal brands.

  • Q&A With Adobe's Jordan Kretchmer in Marketing Daily on 08/15/2017

    The former founder and CEO of content management platform Livefyre (which was acquired by Adobe last year), speaks with "Marketing Daily" about the opportunities presented by artificial intelligence and machine learning, and how Adobe is working to meet them.

  • It's Always Sunny With AT&T's 'Sunday Ticket' in Marketing Daily on 08/14/2017

    Echoing AT&T's mainline commercials featuring Mark Wahlberg, the brand's new Sunday Ticket spots position "It's Always Sunny in Philadelphia" actor Charlie Day as the voice of the fan, proclaiming they want to be able to see any game in any market.

  • Canon Urges Consumers To 'Shoot For Greatness' in Marketing Daily on 08/11/2017

    Via a new campaign from Grey New York, Canon USA is showing off how everyday moments can be turned into arresting and unique photos. "When you want to take a proper photo and share it and cherish it, you need a proper camera," Rob Altman, senior manager of marketing for Canon USA, tells "Marketing Daily."

  • Wireless Consumers Craving Clarity, Consistency in Marketing Daily on 08/10/2017

    "With unlimited plans being generally consistent [among carriers], price sensitivity is becoming more and more apparent," J.D. Power's Peter Cunningham tells "Marketing Daily."

  • LG, Gordon-Levitt Continue Crowdsourced Efforts in Marketing Daily on 07/28/2017

    "We always work to enable and empower our customers to leverage LG's technology to create and share meaningful content," Frank Lee, director of PR at LG MobileComm USA, tells "Marketing Daily."

  • Smart Home Consumers Willing To Give In Order To Get in Marketing Daily on 07/26/2017

    "That's a significant opportunity for energy companies and consumers as well," Tom Kerber, director of IoT strategy at Parks Associates, tells "Marketing Daily."

  • Arm & Hammer Foot Care Not Afraid Of 'The Funk' in Marketing Daily on 07/27/2017

    Three new short spots for the brand directly address the stinkiness of smelly feet, directly addressing the "funkiness" of feet. The spots intercut visuals of people dancing with bare feet and people holding their noses. A voiceover encourages people to "stop the funk" with the brand's "Fresh Guard" technology, which combines Arm & Hammer's baking soda combines sweat-activated, odor-eliminating moisture reducers.

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