AARON BAAR
Aaron Baar is a reporter of Marketing Daily at MediaPost. You can reach Aaron at abaar01@comcast.net.Articles by Aaron All articles by Aaron
- Consumers Pleased With Smart Speakers, But Aren't Really Asking Much in
Marketing Daily on
02/23/2018
A survey of more than 500 consumers shows 90% of consumers are happy with their smart speakers' performance. But they're still only requiring the devices to perform simple tasks.
- Subway Launches 'MyWay' Loyalty Program in
Marketing Daily on
02/22/2018
Customers can enroll in the program through the company's app and website, and earn tokens with every purchase, regardless of how they pay.
- StreetEasy Lays Out The Perfect Apartment Search in
Marketing Daily on
02/21/2018
"The goal is to connect [by] making light of the often-humorous considerations we all incorporate into our home search in the city," Peter Edwards, StreetEasy's vp of marketing and analytics for StreetEasy, tells "Marketing Daily."
- Comcast Shows Off 'Heroes Behind The Mask' in
Marketing Daily on
02/20/2018
On the heels of "Black Panther" (and in honor of Black History Month), Comcast is taking time to showcase black and African-American behind-the-creators stories with a new short film and campaign.
- Consumers Like Using Their Smartphones ... To Buy New Smartphones in
Marketing Daily on
02/16/2018
"The store experience is still important, and you still have more in-store [purchases] than smartphone or online, but online satisfaction is much higher," J.D. Power's Peter Cunningham tells "Marketing Daily."
- Kimpton Has That H.U.M.A.N Touch in
Marketing Daily on
02/15/2018
The hospitality brand introduces its new "operating system" with its new "Stay Human" campaign.
- Cricket Creates Personalities For Its Cuddly Characters in
Marketing Daily on
02/15/2018
The AT&T-owned pre-paid wireless brand gives silently happy characters a voice in new ad campaign extension, and a more proactive tagline.
- Service Journalism: Napkin Users Make For Better Dates in
Marketing Daily on
02/13/2018
Georgia-Pacific's Vanity Fair brand has done the research. Turns out napkin users are more likely to watch bad TV with you and get along with your mother than non-napkin users.
- GE Makes The Complex Simple in
Marketing Daily on
02/12/2018
A new campaign airing this week carries the theme, "What matters," and expresses how the company's aviation, healthcare and power innovations affect three lives.
- AT&T Makes 'Your Thing' Their Thing in
Marketing Daily on
02/12/2018
"What we do is somewhat intangible, and this is us showing how we enable the things you love," Marc Burns, AT&T's vice president of advertising and social media, tells "Marketing Daily."
Comments by Aaron All comments by Aaron
- Duracell Trusts In Its Power
by
Aaron Baar
(Marketing Daily on
01/24/2017)
Thank you for pointing out those error. The article has been corrected
- Shopper Marketing Moving From In-Store To Omnichannel
by
Aaron Baar
(Marketing Daily on
07/26/2016)
Thank you. I have corrected that.
- Customer Switching Reaching All-Time Highs
by
Aaron Baar
(Marketing Daily on
10/22/2013)
The study refers to several different industries (including utilities and travel), not just wireless service providers.
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