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Aaron Baar is a reporter of Marketing Daily at MediaPost. You can reach Aaron at

Articles by Aaron All articles by Aaron

  • Tumi Promotes Its Technological Advantage in Marketing Daily on 07/20/2017

    A new spot that's as much about fashion as it is technology promotes the "Global Locator," a product from Tumi and AT&T that will make misplaced bags a thing of the past.

  • Consumer Electronics Continue Winning Streak in Marketing Daily on 07/19/2017

    The U.S. consumer electronics industry is on track to see 3.2% revenue growth in 2017, for a total of $321 billion in retail revenues, according to the CTA.

  • Ketchup On A Hot Dog? Never. But 'Chicago Dog Sauce' Is OK in Marketing Daily on 07/18/2017

    Heinz spent an afternoon enticing Chicago consumers with hot dogs topped with its new "Chicago Dog Sauce" made from ripe tomatoes and a special blend of spices and flavorings.

  • Skittles Prepares For The End Of 'Limes' in Marketing Daily on 07/17/2017

    Wrigley's Matt Montei tells "Marketing Daily," "We're always looking for ways to surprise our brand fans; we know just how important it is to listen to our consumers."

  • Mtn Dew's 'Brodie Bot' Offers Facebook Assistance in Marketing Daily on 07/14/2017

    The brand recently launched a Facebook Messenger Bot, Assists by Russ," where fans can learn more from Westbrook about style, art, and his 2017 MVP season.

  • Telecom Satisfaction Drops Off At 1-Year Mark in Marketing Daily on 07/14/2017

    Evaluating the experiences of more than 11,000 telecom customers, customer experience company InMoment found customer satisfaction drops off significantly after the first year of service, with customers expressing less satisfaction with the company's knowledge, ability and efficiency (as well as in friendliness and helpfulness) at that time.

  • Clear Eyes Lead To Shining Moments in Marketing Daily on 07/12/2017

    The brand's first effort to promote its entire portfolio rather than a single product highlights the role eyes play in expressing people's emotions, and showing people at their best.

  • SKYN Brings Condoms Out Of The Bedroom in Marketing Daily on 07/12/2017

    "This campaign offers a unique perspective to a market which communicates largely around safety and functionality - reminding consumers that love can be found anywhere, Carol Carrozza, vice president of marketing at Skyn parent Ansell, tells "Marketing Daily." "It also gives voice to couples as to what intimacy means to them and places that evoke those special memories and emotions."

  • TuneIn Celebrates The Long Ball in Marketing Daily on 07/10/2017

    "The All-Star break is a real celebration of all things baseball, and we want to build excitement for the second half of the season," Scott Parker, VP/marketing for TuneIn, tells "Marketing Daily."

  • T-Mobile Gives All-Star Game A Magenta Hue in Marketing Daily on 07/08/2017

    "When looking at any partnership, we're hyper-focused on reaching consumers in contextually relevant ways, Andrew Sherrard, EVP/CMO of T-Mobile, tells "Marketing Daily."

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