- Survey Finds Phones Revolutionize Video Games
Marketing Daily, Aaron Baar - Monday, February 28, 2011
"Mobile phones, particularly smartphones, are bringing video game play to the mass ...
- Unilever Dangles 'Dancing' In Contest For Dove
Marketing Daily, Aaron Baar - Saturday, February 26, 2011
The Dove Close-Up Challenge encourages women to submit a 60-second video explaini ...
- New To Macy's Spring Lineup: Custom QR Codes
Marketing Daily, Aaron Baar - Thursday, February 24, 2011
The campaign is a bit of an extension of the retailer's holid ...
- Snoop Dogg Adds G's In Samsung Promotion
Marketing Daily, Aaron Baar - Wednesday, February 23, 2011
"Snoop is a direct bull's-eye hit for our core customer target," B ...
- JC Penney Gives Logo Facelift For Oscar Show
Marketing Daily, Aaron Baar - Tuesday, February 22, 2011
Even a 109-year-old brand needs a facelift every now and then. ...
- Shazam! Old Navy Campaign Links TV, Mobile
Marketing Daily, Aaron Baar - Friday, February 18, 2011
For the campaign, which launches via television commercials Thursday, people can u ...
- Survey: Simplicity Adds Value To Brands
Marketing Daily, Aaron Baar - Wednesday, February 16, 2011
According to the survey, health insurance brands could gain the most, ...
- Hoover's Campaign Leverages Its Value
Marketing Daily, Aaron Baar - Tuesday, February 15, 2011
"Hoover's has always been about helping our customers do their jobs better ...
- ComScore: 'Enter The Golden Age Of Mobile'
Marketing Daily, Aaron Baar - Monday, February 14, 2011
According to comScore's "2010 Mobile Year in Review," smartphone adoption rates ...
- 4H PSA Spotlight Contributions By Young People
Marketing Daily, Aaron Baar - Thursday, February 10, 2011
"The 4H is in just about every community in the nation," sa ...
- HP Campaign Spotlights The Computer User
Marketing Daily, Aaron Baar - Wednesday, February 9, 2011
"The center of the world isn't the PC [anymore], it's the user ...
- Expanded Samsung Programs Boost Customer Loyalty
Marketing Daily, Aaron Baar - Tuesday, February 8, 2011
"A large part [of our consumer engagement strategy] is offering a consiste ...
- Phila. Energy Co. Effort Targets A/C, Furnaces
Marketing Daily, Aaron Baar - Monday, February 7, 2011
Having successfully convinced Philadelphia-area consumers to change to energy-efficient light bulbs a ...
- Virgin Mobile Looks To Lady Gaga For 'Likes'
Marketing Daily, Aaron Baar - Monday, February 7, 2011
It is announcing Monday a contest in which 10 bloggers (nine fr ...
- AT&T Reaches Out To Business Community
Marketing Daily, Aaron Baar - Thursday, February 3, 2011
"This is the network," the television commercial begins, "a living, breathing intelligen ...
- Android Reigns As Microsoft Plays Catch-up
Marketing Daily, Aaron Baar - Tuesday, February 1, 2011
"They've positioned it as in the middle between the choice and variati ...