packaged goods

Unilever Dangles 'Dancing' In Contest For Dove


Unilever's Dove brand is giving consumers a chance to show some skin (and to show off Dove's new product) in a television commercial to air during the high-profile finale of "Dancing With the Stars."

The Dove Close-Up Challenge encourages women to submit a 60-second video explaining why they are ready and deserve a close-up. The winner will receive an all-expenses-paid trip to Los Angeles for the full "Dancing With the Stars" experience, including dance training with a performer from the show, confidence coaching from former contestant and actress Jennie Garth and a starring role in a television commercial in the show's finale.

The contest, which will be officially announced in a television commercial starring Garth during the Oscars on Sunday, is intended to launch the new Dove VisibleCare body wash, which purports to give women more visibly beautiful skin in one week.



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