- Rich Media: PointRoll's Party
Online Media Daily, Masha Geller - Thursday, July 10, 2003
As DoubleClick and Macromedia get ready to officially announce the highly anticipat ...
- Just an Online Minute... LookSmart on a Roll
Just An Online Minute, Masha Geller - Wednesday, July 9, 2003
Is there anything hotter in the online advertising arena than search the ...
- Semaphore Partners Engages Kids With Trix
Online Media Daily, Masha Geller - Tuesday, July 8, 2003
UPDATED: Semaphore Partners, Publicis' interactive services division, on Tuesday launched The Trix ...
- Just an Online Minute... Aging Webbies
Just An Online Minute, Masha Geller - Tuesday, July 8, 2003
A new survey from ThirdAge Inc., a research and marketing company th ...
- eMarketer: Online Ad Spending Expected to Grow
Online Media Daily, Masha Geller - Monday, July 7, 2003
eMarketer's Advertising Spending report, scheduled for release later this week, spells go ...
- Overture Extends MSN Deal, Wins Freeserve
Online Media Daily, Masha Geller - Monday, July 7, 2003
Monday was a good day for Overture. The company officially announced ...
- Just an Online Minute... More Search
Just An Online Minute, Masha Geller - Monday, July 7, 2003
Two announcements on the wires show just how serious major portals a ...
- MSNBC.com Picks Sprinks' Sponsored Links
Online Media Daily, Masha Geller - Monday, July 7, 2003
After a few months of beta testing, MSNBC.com today rolled out ...
- Just an Online Minute... Up Or Down?
Just An Online Minute, Masha Geller - Thursday, July 3, 2003
Here are some numbers to think about over the long holiday week ...
- Forbes.com First to Offer Ad Cube
Online Media Daily, Masha Geller - Wednesday, July 2, 2003
When SF Interactive launched the Ad Cube in the middle of Marc ...
- Just an Online Minute... Less is More
Just An Online Minute, Masha Geller - Wednesday, July 2, 2003
The latest Dynamic Logic newsletter highlights some of the findings from t ...
- Just an Online Minute... To Call or Not to Call
Just An Online Minute, Masha Geller - Tuesday, July 1, 2003
Just how annoyed do people get when telemarketers call during dinner? Donotcall.g ...
- Overture Launches New Contextual Advertising Product
Online Media Daily, Masha Geller - Monday, June 30, 2003
In its never end battle against Google, Overture Services, Inc. on Mond ...
- Just an Online Minute... Closing the Loop
Just An Online Minute, Masha Geller - Monday, June 30, 2003
I don't often endorse anything, but this seems worth it. ...
- Online B2B: More Data Needed
Online Media Daily, Masha Geller - Sunday, June 29, 2003
If the Interactive Advertising Bureau's B2B Leadership Forum last Thursday made o ...
- eMarketer: Trends, Stats and Best Practices
Online Media Daily, Masha Geller - Sunday, June 29, 2003
eMarketer this week is planning to release its newest report, Online Advertisi ...
- Just an Online Minute... Angel Fever
Just An Online Minute, Masha Geller - Friday, June 27, 2003
What are you doing this weekend? A huge percentage of the country ...
- Just an Online Minute... They're Annoying, But Profitable
Just An Online Minute, Masha Geller - Thursday, June 26, 2003
Yesterday, eMarketer's Senior Analyst David Hallerman published an article about pop-ups a ...
- Burst Measures The Cost of Clutter
Online Media Daily, Masha Geller - Thursday, June 26, 2003
Just how much damage can clutter do to your ads? Plenty, accordi ...
- Just an Online Minute... Meet the Intromercial
Just An Online Minute, Masha Geller - Wednesday, June 25, 2003
Over the years, there haven't been many online ad formats that ha ...
- Is Rich Media Worth It?
Online Media Daily, Masha Geller - Tuesday, June 24, 2003
At the ESOMAR and ARF Worldwide Audience Measurement Conference in LA la ...
- Just an Online Minute... Microsoft Joins Spam Battle
Just An Online Minute, Masha Geller - Tuesday, June 24, 2003
Microsoft Corp. today said it will be assembling a team of abo ...
- Online R&F: Combining Panel and Ad-Serving Data
Online Media Daily, Masha Geller - Monday, June 23, 2003
For as long as online Reach &Frequency has dominated expert panel discussio ...
- Just an Online Minute... More Online Behavior Targeting
Just An Online Minute, Masha Geller - Monday, June 23, 2003
Before we all get confused by the terminology and someone starts calli ...
- Klipmart Provides Video To Forbes.com Celebrity 100 List
Online Media Daily, Masha Geller - Sunday, June 22, 2003
When a major TV star like Jennifer Aniston tops the Forbes Celebri ...
- Just an Online Minute... Navigation Behavior
Just An Online Minute, Masha Geller - Friday, June 20, 2003
While contextual targeting is all the rage right now, thanks to searc ...
- Success with Roadblock Ads
Online Media Daily, Masha Geller - Thursday, June 19, 2003
While many online advertisers experts have spent the last year or ...
- Just an Online Minute... A Wrap Up
Just An Online Minute, Masha Geller - Thursday, June 19, 2003
Back from Ad:Tech and done sifting through hundreds of emails from t ...
- Ad:Tech Wraps A Success
Online Media Daily, Masha Geller - Wednesday, June 18, 2003
The Ad:Tech San Francisco conference has come to a close. As t ...
- Just an Online Minute... Ad:Tech Day 2
Just An Online Minute, Masha Geller - Wednesday, June 18, 2003
Something happened at Ad:Tech yesterday that I've never seen happen before. ...