Matt ConlinMember since November 2010Contact Matt
- President Fluent
- 33 Whitehall St.
- 15th Floor
- New York New York
- 10004 USA
President & Co-Founder, Fluent, Inc
Articles by Matt All articles by Matt
- Acquisition Marketing: Then And Now in
Search Marketing Daily on
Customer acquisition has long been cited as one of the very top challenges that marketers face -- more than retaining existing customers, more than measuring ROI, more than integrating efforts across channels, you name it -- and for good reasons: it can be expensive, it requires highly specialized expertise, and the vendor landscape for acquisition marketing has possibly become the most crowded box within the ever-expanding and uber-confusing ad-tech landscape.
- Optimizing Web Sites -- Not Just For Brand Image, but For Revenue in
Online Media Daily on
High performing ads are about more than just measuring the eCPM.