Matt ConlinMember since November 2010Contact Matt
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President & Co-Founder, Fluent, Inc
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- Maximizing Return On Shifting Pandemic-Era Ad Budgets in
Now is a prime time for marketers to reassess the KPIs that matter most to their changing business objectives and identify the most cost-effective channels for achieving those goals. During a time of crisis, an awareness campaign that humanizes your brand can act as valuable brand-building tool.
- Acquisition Marketing: Then And Now in
Search & Performance Marketing Daily on
Customer acquisition has long been cited as one of the very top challenges that marketers face -- more than retaining existing customers, more than measuring ROI, more than integrating efforts across channels, you name it -- and for good reasons: it can be expensive, it requires highly specialized expertise, and the vendor landscape for acquisition marketing has possibly become the most crowded box within the ever-expanding and uber-confusing ad-tech landscape.
- Optimizing Web Sites -- Not Just For Brand Image, but For Revenue in
Online Media Daily on
High performing ads are about more than just measuring the eCPM.