- Embrace Your Inner Weirdo
Engage:Teens, Melanie Shreffler - Thursday, January 15, 2015
At times, scrolling through Instagram can seem like viewing a sea ...
- Getting Personal With Young Consumers
Engage:Teens, Melanie Shreffler - Thursday, December 18, 2014
Teens are limiting their social circles by choice. Our report found th ...
- 5 Trends For 2015
Engage:Teens, Melanie Shreffler - Thursday, November 20, 2014
As 2014 nears to a close, here are a few key tren ...
- Think Globally, Act Socially
Engage:Teens, Melanie Shreffler - Thursday, October 16, 2014
As teens, Millennials were very cause-minded, bringing issues such as recycling, g ...
- The Social Star
Engage:Teens, Melanie Shreffler - Thursday, September 18, 2014
As teens are changing their media habits, moving away from traditional ...
- The 'G' Word
Engage:Teens, Melanie Shreffler - Thursday, August 21, 2014
The term feminism may be out of fashion with teen girls, b ...
- Dorm Decor That Makes The Grade
Engage:Teens, Melanie Shreffler - Thursday, July 17, 2014
It may be the middle of summer, but kids and families a ...
- Big Businesses Are Betting On These Entrepreneurs
Engage:Teens, Melanie Shreffler - Thursday, June 19, 2014
In the '90s film "Don't Tell Mom The Babysitter's Dead," a teena ...
- Summer Fun & Summer Funds
Engage:Teens, Melanie Shreffler - Thursday, May 15, 2014
Just over a quarter of 16-to-19 year olds (27%) had summer jo ...
- Think Outside The Brand
Engage:Teens, Melanie Shreffler - Thursday, April 17, 2014
Teens' brand preferences are as fragmented as their media habits. With co ...
- Lo-Fi Hits A New High
Engage:Teens, Melanie Shreffler - Thursday, March 20, 2014
For years, tech companies have been striving to make highly sophisticated produc ...
- Streaming Radio Killed The Music Video Star
Engage:Teens, Melanie Shreffler - Thursday, February 20, 2014
While there might have been a time when music television had tak ...
- 'Dude, I Have The Internet'
Engage:Teens, Melanie Shreffler - Thursday, January 16, 2014
In a recent article for Rookie, the online teen magazine, young writ ...
- A Tale Of Two Ads
Engage:Teens, Melanie Shreffler - Thursday, December 19, 2013
If you're a teen marketer, no doubt you've noticed that most tee ...
- Five Trends For 2014 (And Beyond)
Engage:Teens, Melanie Shreffler - Thursday, November 21, 2013
Teens are the gatekeepers of cool, always willing to try new thin ...
- Books Are Back In A Big Way
Engage:Teens, Melanie Shreffler - Thursday, October 17, 2013
The vast majority of 16- to 17-year-olds (86%) have read books ...
- Redefining What It Means To 'Watch TV'
Engage:Teens, Melanie Shreffler - Thursday, September 19, 2013
A new study published in the journal "Pediatrics" reports that TV viewi ...
- Marketers Turn To Cultural Trends To Drive Interest In Cars
Engage:Teens, Melanie Shreffler - Wednesday, August 21, 2013
It's no surprise that auto industry is in trouble, particularly when ...
- Back-To-School Trends
Engage:Teens, Melanie Shreffler - Thursday, July 18, 2013
When you're a teenager, there are few days of the year ...
- Battling Boredom
Engage:Teens, Melanie Shreffler - Thursday, June 20, 2013
Back in the pre-digital age, teens got bored a lot. This happen ...
- Coming Of Age In A Culture Of Fear
Engage:Teens, Melanie Shreffler - Thursday, May 16, 2013
The world is a scary place, even for teens. They're coming ...
- You Might Be A Redneck If ... You're A Teen Into The Latest Pop Culture Trend
Engage:Teens, Melanie Shreffler - Thursday, April 18, 2013
After years of pop culture and reality TV focusing on the beautif ...
- Get On Board With Girl Power
Engage:Teens, Melanie Shreffler - Thursday, March 21, 2013
For the past several months, the "modern woman" has been the cent ...
- The Truth About Their College Aspirations
Engage:Teens, Melanie Shreffler - Thursday, February 21, 2013
It's time to clear up a certain myth about teens that see ...
- One Direction Has Many Lessons For Youth Marketers
Engage:Teens, Melanie Shreffler - Thursday, January 17, 2013
One Direction, a little band you might have heard of, just releas ...
- 3D Printing From Their Perspective
Engage:Teens, Melanie Shreffler - Wednesday, December 19, 2012
Want to know the potential impact of 3D printing? Ask a tee ...
- The New F-Word: Feminism And What It Means For Marketers
Engage:Teens, Melanie Shreffler - Thursday, November 15, 2012
Taylor Swift was recently asked by the Daily Beast if she's ...
- They May Not Have A Vote, But They Have Political Power
Engage:Teens, Melanie Shreffler - Thursday, October 18, 2012
There's a big presidential election just around the corner (in case y ...
- Get Real: Honesty Goes Further Than Invention To Reach Teen Fans
Engage:Teens, Melanie Shreffler - Thursday, September 20, 2012
Marketers can learn a lot about teens by following the pop chart ...
- Inbetweeners: Teens Want To Be Kids And Grown Up
Engage:Teens, Melanie Shreffler - Thursday, August 30, 2012
For decades, adults have been counseling teenagers that "high school is t ...