Michael Kubin

Articles by Michael All articles by Michael

• How Addressable Television Is Priced in Planning & Buying Insider on 01/20/2025
  

  "The CPMs for addressable television are high," a well-known industry Yoda declared at a recent conference. I nearly popped out of my seat, because the opposite is actually true.

• Television's Addressable Transformation: A Lifeline For Local Stations in MediaDailyNews on 07/16/2024
  

  Unlike national addressability, the local station addressable business requires all distributors to work together to form a unified footprint. This is crucial because the TV marketplace won't tolerate a bifurcated distribution system. Lack of cooperation from any stakeholder could derail the entire initiative.

• The First Amendment Protects Telemarketers, Too in MediaDailyNews on 10/07/2003
  

  When telemarketers call my friend Bob at home, he tells them: "I'm a little busy right now, but if you give me your home number I'll call you back later." So far, no takers.

• Back in The Ideal Demographic in MediaDailyNews on 10/14/2003
  

  America's television advertisers lost interest in me two years ago, dropped me like a bad habit. That's when I turned fifty, got my membership card to AARP, and lost my place in that most desirable of demographic groups, Adults 18-49.

• Where Are All The Young Men Going? Think Perp Walk in MediaDailyNews on 11/10/2003
  

  The Network Police busted Zach last night. It wasn't pretty. Six guys, one from each broadcast network, forced their way into his college dorm room, rapidly making their way around the three-legged sofa, the lava lamp, and the box of bootleg DVDs. They surrounded Zach menacingly as he sat reading at his desk.

• What's Wrong with PowerPoint in MediaDailyNews on 07/24/2003
  

  You've seen them, you've sat through them, and you've hated them. PowerPoint presentations. They usually start out so promising, too: just a few well-chosen words on each slide, simple concepts, easy to follow. A famous quote perhaps, even a touch of humor. You're feeling pretty good: this could be all right after all, you think to yourself.

• Half Full or Half Empty? in MediaDailyNews on 01/09/2002
  

  Year’s end is generally accompanied by feelings of ‘good riddance,’ leaving last year’s troubles behind and eagerly looking forward to a brand new twelve months of opportunity. And rarely has a year received a more passionate dismissal than 2001. Now, what about 2002?

• Be Careful What You Wish For in MediaDailyNews on 12/19/2001
  

  At a recent industry holiday party, the host wished for 2002 to be “an exciting year.” Overhearing him, a guest politely disagreed. “Be careful what you wish for,” he said. “Prosperous, peaceful, happy — yes. But 2001 gave us enough excitement to last for quite a while.”

• The Taking of Midway Island as it Relates to Web Advertising in MediaDailyNews on 12/12/2001
  

  Michael draws a parallel between Japanese Admiral Nagumo’s unsuccessful attempt at taking Midway Island seven months after Pearl Harbor and the online advertising industry in recent years.

• National Forecast Month in MediaDailyNews on 12/05/2001
  

  December is National Forecast Month. This year is almost over, say goodbye to the past twelve months. Next year hasn’t begun yet, so make some guesses as to what’s going to happen. Michael really had some fun with this one!

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