• Just One More Thing To Be Thankful For
    Keep in mind that this column is being released on the Wednesday ...
  • Advertising in Tough Times
    Have you ever wondered why advertising is the first cost most companies ...
  • Consider the Source
    If truth is the first casualty of war, then let us mourn ...
  • Large Boulder – Big Waves
    The storefront is shifting to the computer screen, and companies are placing ...
  • Web Advertising Will Rise Again
    Americans' response to September 11 and its biological aftermath is clear: We ...
  • A Measure of Our Strength
    A measure of our strength is the time it takes us to ...
  • Signposts of the Decade
    We still don’t have a name for this decade. Names like ‘the ...
  • Selling the Power of the Web
    Last week, Harris Interactive published a poll that showed how Americans got ...
  • Targetable, Trackable, Accountable
    Just because you're paranoid doesn't mean people aren't out to get you. ...
  • Why Such a Long Wait?
    On a recent visit to North Conway, New Hampshire, Michael couldn't get ...
  • A Midsummer Night's Metaphor
    Midsummer in New York. Everyone is looking to escape the city. Thankfully, ...
  • War and Media
    Is there a connection? A similarity between military conflict and the war ...
  • What Else Can Go Wrong?
    What else can go wrong? What's the worst that could happen? If ...
  • The ABCs of Web Advertising
    Who said there is no reliable source of definitions for online advertising? ...
  • Reasons Why We’re Hurting (and How Quickly Things Will Change)
    In just a few weeks it’ll be back to school time, summer ...
  • Let's Turn To The Poets
    Let's turn to the poets, those of us touched by the Web. ...
  • How's Business?
    If you really want to know how well, or how badly, the ...
  • The Web Sea Scrolls
    Michael has obtained a copy of the Web Sea Scrolls, recently found ...
  • Ten Things I've Learned from Recessions Past
    Michael's first job out of school was in media, during the recession ...
  • A Force That Won't Stop
    Much of the challenge in Web advertising is that technology continues to ...
  • Branding or Direct Response?
    Is the Web best used as a direct response medium, or as ...
  • Frequently Asked Questions
    Since Evaliant is a Web research company, reporters call Michael's office from ...
  • Three Ways Out
    Michael spent the last several months raising money for his company - ...
  • Can't hurt. Could help.
    Such confusion! The amount of uncertainty and mystification on how to best ...
  • The Dot-Coms Crashed... Now What?
    Michael's friend Arthur knows money. He knows how to make it and ...
  • The Trouble with Numbers
    Credibility and consistency are the hallmarks of media measurement; without them sellers ...
  • The Rise, Fall and Success of The Great Web
    Six reasons why the Web is failing as an advertising medium, and ...
  • Repetition: The Mother of All Learning
    In all media, some ads work and some don't. Advertising professionals who ...
  • Simple, But Effective
    Advertisers and their agencies are showing a huge lack of trust in ...
  • The Rose Tree, by W. B. Yeats
    Without making too unnatural a stretch out of the analogy, The Rose ...