- Carat, Maxim Identify New Species: Young Male Media Animals
MediaDailyNews, Michael Shields - Monday, July 26, 2004
Younger men are downloading, gaming, and IM-ing constantly, consuming a more diverge ...
- Magazine Spotlight: Outdoor Life
MediaDailyNews, Michael Shields - Friday, July 23, 2004
The formerly sleepy Outdoor Life, has undergone a renaissance of sorts ov ...
- Clear Channel Sends Clear Signal: Radio Future Less About Widgets, More About Digits
MediaDailyNews, Michael Shields - Thursday, July 22, 2004
Two significant moves by radio giant Clear Channel Communications this past we ...
- Mag Rack: Steal This Book's Party
MediaDailyNews, Michael Shields - Thursday, July 22, 2004
Hearst is promoting its new shopping-focused title, SHOP Etc., with an eve ...
- Media Planning 101: Syndication Goes Back To School
MediaDailyNews, Michael Shields - Thursday, July 22, 2004
Syndication is a better bet for marketers trying to reach back-to-school shoppe ...
- Parenting Study Gives Birth to New Media Strategy: No Media
MediaDailyNews, Michael Shields - Wednesday, July 21, 2004
Marketers who want to reach new mothers need to get in wi ...
- And Now a Word about 'Sponsored' Sales: ABC Clarifies Contentious Circ Rule
MediaDailyNews, Michael Shields - Wednesday, July 21, 2004
At a time when media planners and print buyers are combing throu ...
- Agencies Challenge Marketers, Offer Different Account On Accountability
MediaDailyNews, Michael Shields - Tuesday, July 20, 2004
Accountability, or rather the lack thereof, is costing money. Your money. Th ...
- ANA Blasts Senate Tobacco Ad Restrictions, Fears Precedent
MediaDailyNews, Michael Shields - Monday, July 19, 2004
Worried about its potentially crippling effects on tobacco marketers, and what th ...
- Digital TV Approaches Halfway Mark
MediaDailyNews, Michael Shields - Monday, July 19, 2004
In a development that is symbolic of the rapid growth of digit ...
- Trib Co. Reveals New Circ Woes, $35 Million Ad Settlement, Dow Jones Warns Investors
MediaDailyNews, Michael Shields - Thursday, July 15, 2004
Two more newspaper publishers -- Tribune Co. and Dow Jones & C ...
- Mag Rack: Great Velocity, Wrong Direction
MediaDailyNews, Michael Shields - Friday, July 16, 2004
When it comes to the automobile industry, speed normally is a go ...
- Radio Rep Mines New Ad Source: 'Non-Active Decision-Makers'
MediaDailyNews, Michael Shields - Thursday, July 15, 2004
Radio rep firm Interep is claiming credit for driving a major infl ...
- The Times: They Are A Changing, And Not For The Better
MediaDailyNews, Michael Shields - Thursday, July 15, 2004
The New York Times Co. Wednesday reported earnings growth for the seco ...
- Star Rises, Just Not On Madison Avenue
MediaDailyNews, Michael Shields - Tuesday, July 13, 2004
Redesigned and re-launched in April under the oversight of magazine diva Bonn ...
- Mags Support Bureau's Tougher Stance On Newspaper Audits
MediaDailyNews, Michael Shields - Tuesday, July 13, 2004
In the latest installment of the publishing world's ongoing circulation saga, t ...
- Circ Audit Bureau Censures Big Papers, Adopts Stricter Policies
MediaDailyNews, Michael Shields - Monday, July 12, 2004
Following a series of high profile circulation discrepancies, The Audit Bureau ...
- Ad Group Calls For Reform Of Network Integration Fees
MediaDailyNews, Michael Shields - Monday, July 12, 2004
The Association of National Advertisers has stirred up a long running deba ...
- Magazine Spotlight: YM
MediaDailyNews, Michael Shields - Thursday, July 8, 2004
Before Editor-in-Chief Linda Fears arrived at YM in March, the struggling te ...
- Mag Rack: A Group Pub Who Might Well Be A Sub
MediaDailyNews, Michael Shields - Thursday, July 8, 2004
In his new role as group publisher at TransWorld Media, Brad McDona ...
- Feds Probe TV Subscriber Counts
MediaDailyNews, Michael Shields - Wednesday, July 7, 2004
The Securities and Exchange Commission isn't talking, and TV service providers aren ...
- Can You Feel The Love? Weekend Match Drives Ratings, But Can Tennis Rebound?
MediaDailyNews, Michael Shields - Tuesday, July 6, 2004
Tennis insiders hope that this past weekend's action at Wimbledon, the mo ...
- Horizon Expands Its, Adds Direct Marketing Services
MediaDailyNews, Michael Shields - Tuesday, July 6, 2004
Horizon Media is broadening its horizons, expanding beyond its core media planni ...
- Planners Get More Involved, But Reader Research Still Needs A Breakthrough
MediaDailyNews, Michael Shields - Monday, July 5, 2004
A year after the so-called Magazine Involvement Alliance pitched a new bat ...
- Magazine Spotlight: Chile Pepper
MediaDailyNews, Michael Shields - Friday, July 2, 2004
When Chile Pepper magazine started back in 1987 out of Albuquerque, N ...
- Mag Rack: Pulp Friction
MediaDailyNews, Michael Shields - Thursday, July 1, 2004
The two-page spread shows a man sitting on a couch, intently readi ...
- Starcom Restructures Print Team, Chief Expects Pubs To Yield On 'Church And State'
MediaDailyNews, Michael Shields - Tuesday, June 29, 2004
Four months after Karen Jacobs stepped down as head of its pri ...
- Razor Shaves Editor, Can You Hear The Buzzing?
MediaDailyNews, Michael Shields - Tuesday, June 29, 2004
Razor magazine publisher Richard Botto Tuesday shook up his editorial staff, terminati ...
- Amid Circulation Debacles, Senior Market Papers Verify Theirs
MediaDailyNews, Michael Shields - Monday, June 28, 2004
In an effort to legitimize itself in the eyes of advertisers, a ...
- Magazine Spotlight: Complex
MediaDailyNews, Michael Shields - Friday, June 25, 2004
Jimmy Jellinek believes that the two-and-half-year-old Complex is riding a wave ...