- 'Supp' Rise: Parade Touts Data, Gets One Out Of USA
MediaDailyNews, Michael Shields - Thursday, June 24, 2004
A new study that was intended to clear up some confusion surroundi ...
- Mag Rack: Time Inc. Floats 'TGIF' Plan
MediaDailyNews, Michael Shields - Thursday, June 24, 2004
Time Inc. has begun pitching advertisers on an innovative new weekend magazi ...
- Mag Researcher To Gauge Reader Involvement, Ad Effectiveness
MediaDailyNews, Michael Shields - Wednesday, June 23, 2004
Media research firm Affinity LLC--which made noise recently with its claims ...
- P&G Continues Media Innovation Mandate, Hires Gunn Report
MediaDailyNews, Michael Shields - Tuesday, June 22, 2004
Procter & Gamble is giving the ad industry a forum for recognizi ...
- Publishers Eye Teen Market, Find Explosive Growth, Diversity, Optimism
MediaDailyNews, Michael Shields - Monday, June 21, 2004
The teen market is exhibiting explosive growth, is more diverse, and ...
- Amid Disclosures Of Inflation, Overall Newspaper Circ. Found To Erode
MediaDailyNews, Michael Shields - Monday, June 21, 2004
The newspaper business, which was hammered last week by revelations of inflat ...
- Newspapers Face Crisis In Circulation Confidence
MediaDailyNews, Michael Shields - Sunday, June 20, 2004
Just one week after the nation's largest print advertiser admonished the magazi ...
- Magazine Spotlight: Smithsonian
MediaDailyNews, Michael Shields - Sunday, June 20, 2004
Smithsonian, drawing on its Washington, D.C.-based museum namesake, has an ample do ...
- Mag Rack: A Handy Book About, Well, 'Books'
MediaDailyNews, Michael Shields - Thursday, June 17, 2004
The Magazine Publishers of America has released the 2004 edition of i ...
- Copy Cats: Media Execs Call On Print Advertisers To Mimic TV Pre-Testing
MediaDailyNews, Michael Shields - Thursday, June 17, 2004
The subject of magazine creative copy testing appeared to be a hot-butt ...
- FTC Decides Against Do-Not-Spam Email Registry
Online Media Daily, Michael Shields - Tuesday, June 15, 2004
After reviewing the feasibility of creating a national "do not spam" ema ...
- Ziff Davis Grows Synical, Launches A Maxim For Tech Geeks
MediaDailyNews, Michael Shields - Tuesday, June 15, 2004
Ziff Davis is starting a magazine for those guys who cannot se ...
- Yin Yang: Asian Title Signals Big Asian Mag Bang
MediaDailyNews, Michael Shields - Sunday, June 13, 2004
YIN Magazine, which launched quietly a few weeks ago, celebrated its deb ...
- Early To Bed: Cottage Living Gets The Jump On Competition
MediaDailyNews, Michael Shields - Sunday, June 13, 2004
Cottage Living is markedly different from its competitors in one key aspec ...
- Advertisers To Magazines: Don't Sell Yourselves Short
MediaDailyNews, Michael Shields - Friday, June 11, 2004
The magazine industry is selling itself short, and missing an opportunity ...
- Newspaper Pubs To Advertisers: We've Got It Covered
MediaDailyNews, Michael Shields - Friday, June 11, 2004
While magazine publishers struck a note of harsh self-criticism, their newspaper counterpar ...
- Mag Rack: Seeing Double, Forgoing Six-Figures
MediaDailyNews, Michael Shields - Friday, June 11, 2004
Seventeen magazine editor-in-chief Atoosa Rubenstein, in the face of a still tou ...
- Time Inc. Resurrects Life As Newspaper Supplement
MediaDailyNews, Michael Shields - Wednesday, June 9, 2004
Life magazine will be resurected once again this October with a n ...
- Mag Demand Flowers In May, First Ad Page Expansion In Nearly A Year
MediaDailyNews, Michael Shields - Tuesday, June 8, 2004
For magazines, the long national ad-revenue nightmare may be over. For o ...
- What's Black & White, But Not Necessarily Read All Over: Mainstream Papers
MediaDailyNews, Michael Shields - Monday, June 7, 2004
A study conducted by Amalgamated Publishers has shown that the vast majori ...
- The Not-So-Distant Sound Of Thunder: New Mag Revs NASCAR Market
MediaDailyNews, Michael Shields - Monday, June 7, 2004
Lucas Mast, editor in chief of American Thunder, a recently launched NASCAR-lifesty ...
- Mag Rack: Lads Take A Tad
MediaDailyNews, Michael Shields - Thursday, June 3, 2004
Esquire may have grabbed hold of some serious prestige after taking ho ...
- Madison Avenue Offers Junk Food For Thought, Study Illustrates Industry Restraint
MediaDailyNews, Michael Shields - Thursday, June 3, 2004
As the nation struggles with rampant obesity, particularly among children, the advertisi ...
- Seeing Green, Independent Title Tees Off For People Of Color
MediaDailyNews, Michael Shields - Tuesday, June 1, 2004
Two years ago, commercial financier Rafael Martinez decided to launch a magazi ...
- Spanish-Only Speakers Rely on Yellow Pages
MediaDailyNews, Michael Shields - Monday, May 31, 2004
According to a new study, Spanish-only-speaking consumers may be ripe for t ...
- P&G Gives New Meaning To A Magazine Spread, But Will It Cut The Mustard?
MediaDailyNews, Michael Shields - Thursday, May 27, 2004
Procter & Gamble says it wants to spice up its media plannin ...
- Rx Marketers To Fill Scripts For TV News Content, Branded Content
MediaDailyNews, Michael Shields - Wednesday, May 26, 2004
In a development sure to blur the already fuzzy line between journali ...
- Pubs To Planners: There Are Some Things Money Can't Buy, Our Subs Are 'Priceless'
MediaDailyNews, Michael Shields - Tuesday, May 25, 2004
Two of the biggest magazine publishers, Conde Nast and Time Inc., a ...
- TV Guide Brings Back-Of-The-Book Front-And-Center
MediaDailyNews, Michael Shields - Monday, May 24, 2004
TV Guide, continuing an editorial overhaul it began last fall, has updat ...
- Game Consoles Positioned To Dominate 'Digital Living Room'
MediaDailyNews, Michael Shields - Monday, May 24, 2004
Explosive growth in the electronic gaming industry--fueled by accelerating technological advances a ...