- Ad Biggies Embrace New Magazine Research, Publishers Are Concerned
MediaDailyNews, Michael Shields - Sunday, May 23, 2004
Media shops handling the two biggest print advertisers--General Motors and Procter &am ...
- Zoom Media Enters Family Market
MediaDailyNews, Michael Shields - Saturday, May 22, 2004
Zoom Media--perhaps best known in media circles for alternative out-of-home advertisements su ...
- Advertisers, Business Pubs Look Beyond Print In B-to-B Marketing Strategies
MediaDailyNews, Michael Shields - Wednesday, May 19, 2004
Business publishers need to take a page out of the playbook ...
- Martha Stewart's Still Living, But Rivals Smell Blood In The Water
MediaDailyNews, Michael Shields - Tuesday, May 18, 2004
Martha Stewart Living, once one of the most attractive media buys ...
- Q&A: Stephen M. Lacy, New Meredith Corp. Chief
MediaDailyNews, Michael Shields - Thursday, May 13, 2004
Meredith Corp., publisher of titles such as Better Homes and Gardens, Wednesd ...
- Are They Or Aren't They?: Conflicting Studies Add To Debate Over Young Male Viewers
MediaDailyNews, Michael Shields - Tuesday, May 11, 2004
Young men are watching less TV. Or they are watching more . ...
- Clear Channel Enters Programming Business, Eyes Branded Opportunities
MediaDailyNews, Michael Shields - Monday, May 10, 2004
Media conglomerate Clear Channel Communications, which is responsible for the distribution ...
- Agencies, Marketers Still Bullish On Email Marketing
Online Media Daily, Michael Shields - Monday, April 19, 2004
Four months after passage of the federal Can-Spam law, agencies and markete ...
- Financial Spam On The Rise, According To U.K.-Based Clearswift
Online Media Daily, Michael Shields - Friday, April 16, 2004
Pharmaceutical-related email messages promising too-good-to-be-true physical enhancements account for the largest sp ...
- Big Rep Crosses Media -- Two Of Them, Anyway
MediaDailyNews, Michael Shields - Wednesday, April 14, 2004
Interep Wednesday unveiled plans to begin packaging radio and online as ...
- CAB To Media Shops: Cable Reach Now Broader Than Broadcast -- Sometimes
MediaDailyNews, Michael Shields - Tuesday, April 13, 2004
The Cabletelevision Advertising Bureau wants Madison Avenue to think about cable ...
- Nearly 50 Percent Of Taxpayers Expected To File Returns Online
Online Media Daily, Michael Shields - Tuesday, April 13, 2004
Taxing times for procrastinators, but online filing is becoming more of t ...
- Ad Clutter Reaches New High, Encroaches On Program Content
MediaDailyNews, Michael Shields - Monday, April 12, 2004
Advertising clutter on network TV is worse than ever, and advertisers a ...
- Arresting Development: Nets Brief Agencies On Prime-Time Candidates
MediaDailyNews, Michael Shields - Sunday, April 11, 2004
"Commando Nanny" and "Desperate Housewives" are poised to become the runaway hi ...
- Oprah Drives Web Traffic
Online Media Daily, Michael Shields - Friday, April 9, 2004
Oprah Winfrey's power appears to be limitless. The TV talk show ho ...
- Ad Groups Get Out In Front Of Upfront, Set Meeting To Begin Reform
MediaDailyNews, Michael Shields - Thursday, April 8, 2004
The much maligned television upfront took one step closer to reform Thursd ...
- Yahoo! Q1 Earnings Soar On Strength Of Online Advertising
Online Media Daily, Michael Shields - Wednesday, April 7, 2004
In the most successful quarter in its short history, Yahoo! late Wednesd ...
- Pulitzers Not Prized In Newspaper Buying Decisions
MediaDailyNews, Michael Shields - Tuesday, April 6, 2004
The Los Angeles Times on Monday walked away with lots of ne ...
- Online Gambling Sites Allege Google And Yahoo! Are Caving To Feds
Online Media Daily, Michael Shields - Monday, April 5, 2004
Only weeks after the World Trade Organization (WTO) ruled in favor ...
- Media Planners Face Tough, Time-Consuming Task When It Comes To Search
Online Media Daily, Michael Shields - Friday, March 19, 2004
Despite a wave of consolidation in the red-hot search marketing space, med ...
- StartupCloseup: Chow
Media Magazine, Michael Shields - Wednesday, February 2, 2005
Foodie mag targets a hip, fun audience ...
- Q&A: Bill Gubbins
Media Magazine, Michael Shields - Wednesday, February 2, 2005
Bill Gubbins Editor-in-Chief, Country Weekly ...