- NBC-Owned Television Stations Could Create Domino Effect
Video Insider, Michael Kokernak - Tuesday, July 12, 2011
This past weekend I was visiting my folks on Cape Cod. While ...
- Patent Litigation Comes To The Interactive TV Sector
Video Insider, Michael Kokernak - Tuesday, May 10, 2011
Invidi Technologies Corp, a provider of addressable television advertising solutions, filed a ...
- Why The Internet Doesn't Matter Anymore
Video Insider, Michael Kokernak - Wednesday, April 13, 2011
The battle cry that has been resonating throughout the Internet world was ...
- OTT Threat Is Overstated
Video Insider, Michael Kokernak - Friday, March 18, 2011
ome of the OTT "over the top" providers politicize their mission by ...
- Next Year, Interactive TV Dreams Become Reality
Video Insider, Michael Kokernak - Wednesday, December 29, 2010
During 2010 the emergence of the OTT market garnered incredible trade press, ...
- Comcast Shows Us The Garden Of Eden
Video Insider, Michael Kokernak - Tuesday, November 30, 2010
Lately we have seen announcements regarding new OTT ("over the top") box ...
- Google TV Is No Short-Term Play
Video Insider, Michael Kokernak - Wednesday, October 27, 2010
There are all these buckets we try to sort video consumption into ...
- Steve Jobs Played His Card
Video Insider, Michael Kokernak - Friday, September 17, 2010
When Steve Jobs previewed Apple TV, he demonstrated the "one-click" video push ...
- Devices Will Add To TV's Advantage
Video Insider, Michael Kokernak - Tuesday, August 10, 2010
Last week Dish announced that starting in September, subscribers will be able ...
- Are We In An Internet Bubble?
Video Insider, Michael Kokernak - Wednesday, July 14, 2010
The TV set-top box was marginalized by Steve Jobs at the recent ...
- TV Ecosystem Will End Web 2.0
TV Board, Michael Kokernak - Monday, June 14, 2010
In 2004 O'Reilly Media hosted the first Web 2.0 conference. Tim O'Reilly ...
- Cable Show Identifies Our Three-Screen Opportunity
TV Board, Michael Kokernak - Monday, May 24, 2010
Two weeks ago at the NCTA's The Cable Show, the iPad was ...
- TV Clicks Should Cause Big-Box Retailers to Take Inventory
TV Board, Michael Kokernak - Monday, May 10, 2010
The success of big box retailers is a study in how consumer ...
- Mobile DTV Could Help Crack A La Carte
Video Insider, Michael Kokernak - Wednesday, April 14, 2010
Today broadcasters -- as discussed in yesterday's mobile DTV Pearl Project announcement ...
- Retrans Fees: No Long-Term Strategy
Video Insider, Michael Kokernak - Wednesday, March 31, 2010
Retransmission, in my opinion, has injected much needed liquidity into the content ...
- What's Television's Next Business Model?
Video Insider, Michael Kokernak - Wednesday, March 17, 2010
Despite all these new media opportunities, sometimes it feels like we are ...
- We Just Can't Boil The Video Ocean
Video Insider, Michael Kokernak - Tuesday, January 26, 2010
I tend to lump video viewership into traditional "offline" and "online" buckets. ...
- Zip Codes Grow Broadcast TV Revenue
Video Insider, Michael Kokernak - Monday, November 30, 2009
For the foreseeable future, broadcasters will not have the capability to insert ...
- Interactive TV Easy Like Email
Video Insider, Michael Kokernak - Monday, November 23, 2009
The media and advertising industries are searching for answers on how to ...
- Rethinking Interactive TV Measurement
Video Insider, Michael Kokernak - Thursday, November 19, 2009
While today's interactive experiences include on-screen polling and multiple choice questions, the ...
- TV Listings Data Will Be King
Video Insider, Michael Kokernak - Wednesday, November 11, 2009
With video content delivery further decomposing into linear, time-shifting Internet, and video-on-demand ...
- Scientific Advertising And Free Samples
Video Insider, Michael Kokernak - Thursday, November 5, 2009
Up until this year '' which many consider to be the turning ...
- Information Superhighway Within Reach
Video Insider, Michael Kokernak - Thursday, October 29, 2009
The Internet has evolved into an omnipresent force shaping, or destroying, all ...
- Opt-In Television
Video Insider, Michael Kokernak - Wednesday, September 30, 2009
I have not seen the user features for the upcoming clickable television ...
- Clickable Cash Register
Video Insider, Michael Kokernak - Wednesday, September 23, 2009
The spotlight today from the traditional side of advertising is on set-top-box ...
- TV Made To Order
Video Insider, Michael Kokernak - Wednesday, September 16, 2009
I look at TV the same way I look at any product: ...
- Why Not Merge TV And Internet?
Video Insider, Michael Kokernak - Wednesday, September 2, 2009
Internet video distribution today seems like the inevitable path media companies are ...
- Media Ratings Council's Approach Is Straightforward
Video Insider, Michael Kokernak - Wednesday, August 26, 2009
Announcements come and go in regards to companies trying to capture part ...
- Data Fusion Could Miss Out On Three-Screen Measurement
TV Board, Michael Kokernak - Wednesday, August 19, 2009
Last week's announcement about a potential competitor to Nielsen seemed to shine ...
- Canoe Potentially Taking Shape As TV Ad-Serving Network
TV Board, Michael Kokernak - Wednesday, August 12, 2009
The world has moved forward since the creation of the ratings systems. ...
