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MICHAEL KOKERNAK


Contact MediaPost Editorial
  • NBC-Owned Television Stations Could Create Domino Effect
    Video Insider, Michael Kokernak - Tuesday, July 12, 2011
    This past weekend I was visiting my folks on Cape Cod. Whi ...
  • Patent Litigation Comes To The Interactive TV Sector
    Video Insider, Michael Kokernak - Tuesday, May 10, 2011
    Invidi Technologies Corp, a provider of addressable television advertising solutions, filed ...
  • Why The Internet Doesn't Matter Anymore
    Video Insider, Michael Kokernak - Wednesday, April 13, 2011
    The battle cry that has been resonating throughout the Internet world w ...
  • OTT Threat Is Overstated
    Video Insider, Michael Kokernak - Friday, March 18, 2011
    ome of the OTT "over the top" providers politicize their mission ...
  • Next Year, Interactive TV Dreams Become Reality
    Video Insider, Michael Kokernak - Wednesday, December 29, 2010
    During 2010 the emergence of the OTT market garnered incredible trade pres ...
  • Comcast Shows Us The Garden Of Eden
    Video Insider, Michael Kokernak - Tuesday, November 30, 2010
    Lately we have seen announcements regarding new OTT ("over the top") b ...
  • Google TV Is No Short-Term Play
    Video Insider, Michael Kokernak - Wednesday, October 27, 2010
    There are all these buckets we try to sort video consumption in ...
  • Steve Jobs Played His Card
    Video Insider, Michael Kokernak - Friday, September 17, 2010
    When Steve Jobs previewed Apple TV, he demonstrated the "one-click" video pu ...
  • Devices Will Add To TV's Advantage
    Video Insider, Michael Kokernak - Tuesday, August 10, 2010
    Last week Dish announced that starting in September, subscribers will be ab ...
  • Are We In An Internet Bubble?
    Video Insider, Michael Kokernak - Wednesday, July 14, 2010
    The TV set-top box was marginalized by Steve Jobs at the rece ...
  • TV Ecosystem Will End Web 2.0
    TV Board, Michael Kokernak - Monday, June 14, 2010
    In 2004 O'Reilly Media hosted the first Web 2.0 conference. Tim O'Reil ...
  • Cable Show Identifies Our Three-Screen Opportunity
    TV Board, Michael Kokernak - Monday, May 24, 2010
    Two weeks ago at the NCTA's The Cable Show, the iPad w ...
  • TV Clicks Should Cause Big-Box Retailers to Take Inventory
    TV Board, Michael Kokernak - Monday, May 10, 2010
    The success of big box retailers is a study in how consum ...
  • Mobile DTV Could Help Crack A La Carte
    Video Insider, Michael Kokernak - Wednesday, April 14, 2010
    Today broadcasters -- as discussed in yesterday's mobile DTV Pearl Project announceme ...
  • Retrans Fees: No Long-Term Strategy
    Video Insider, Michael Kokernak - Wednesday, March 31, 2010
    Retransmission, in my opinion, has injected much needed liquidity into the conte ...
  • What's Television's Next Business Model?
    Video Insider, Michael Kokernak - Wednesday, March 17, 2010
    Despite all these new media opportunities, sometimes it feels like we a ...
  • We Just Can't Boil The Video Ocean
    Video Insider, Michael Kokernak - Tuesday, January 26, 2010
    I tend to lump video viewership into traditional "offline" and "online" bucket ...
  • Zip Codes Grow Broadcast TV Revenue
    Video Insider, Michael Kokernak - Monday, November 30, 2009
    For the foreseeable future, broadcasters will not have the capability to inse ...
  • Interactive TV Easy Like Email
    Video Insider, Michael Kokernak - Monday, November 23, 2009
    The media and advertising industries are searching for answers on how ...
  • Rethinking Interactive TV Measurement
    Video Insider, Michael Kokernak - Thursday, November 19, 2009
    While today's interactive experiences include on-screen polling and multiple choice questions, t ...
  • TV Listings Data Will Be King
    Video Insider, Michael Kokernak - Wednesday, November 11, 2009
    With video content delivery further decomposing into linear, time-shifting Internet, and video-on-dema ...
  • Scientific Advertising And Free Samples
    Video Insider, Michael Kokernak - Thursday, November 5, 2009
    Up until this year '' which many consider to be the turni ...
  • Information Superhighway Within Reach
    Video Insider, Michael Kokernak - Thursday, October 29, 2009
    The Internet has evolved into an omnipresent force shaping, or destroying, a ...
  • Opt-In Television
    Video Insider, Michael Kokernak - Wednesday, September 30, 2009
    I have not seen the user features for the upcoming clickable televisi ...
  • Clickable Cash Register
    Video Insider, Michael Kokernak - Wednesday, September 23, 2009
    The spotlight today from the traditional side of advertising is on set-top-b ...
  • TV Made To Order
    Video Insider, Michael Kokernak - Wednesday, September 16, 2009
    I look at TV the same way I look at any produc ...
  • Why Not Merge TV And Internet?
    Video Insider, Michael Kokernak - Wednesday, September 2, 2009
    Internet video distribution today seems like the inevitable path media companies a ...
  • Media Ratings Council's Approach Is Straightforward
    Video Insider, Michael Kokernak - Wednesday, August 26, 2009
    Announcements come and go in regards to companies trying to capture pa ...
  • Data Fusion Could Miss Out On Three-Screen Measurement
    TV Board, Michael Kokernak - Wednesday, August 19, 2009
    Last week's announcement about a potential competitor to Nielsen seemed to shi ...
  • Canoe Potentially Taking Shape As TV Ad-Serving Network
    TV Board, Michael Kokernak - Wednesday, August 12, 2009
    The world has moved forward since the creation of the ratings system ...
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