Michael Golub

Member since June 2010Contact Michael

What Can A Cockroach In The Ear Tell Us About Professional Healthcare Marketing? in Marketing: Health on 01/09/2015
During the nine years I practiced emergency medicine, I saw patients who presented with a wide variety of ailments, disorders, and concerns. Of all the things I saw, my favorite discharge diagnosis during those years was a cockroach embedded in the ear canal. Why?
Non-Personal Promotion Wanted: Dead Or Alive? in Marketing: Health on 07/17/2012
Consider the two ends of the pharmaceutical promotion spectrum: On one end lies the journal advertisement. It resides within a periodical, stationary and silent, eager to inform and persuade those who happen upon it. It's a one-shot deal: either its headlines, imagery and copy resonate with the clinician, or they don't.
What's Next For Pharma Marketers? Asking The Right Questions in Marketing: Health on 08/12/2011
Remember 1994? The World Series was cancelled because of a players strike. Not only was there no World Series, the World Wide Web was in its infancy. At that time, pharmaceutical marketers enjoyed a near monopoly on product information. And sales representatives had unfettered access to physicians.

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.