Mollie SpilmanMember since May 2015Contact Mollie
- Chief Revenue Officer Criteo
- Twitter: @mspilman
- New York New York
- 10013 USA
Mollie is Chief Revenue Officer at Criteo. Based in the New York office, she joined Criteo in 2014 and leads all commercial operations globally. She has spent 24 years in the media business, with 16 of those years in the digital ad space. She joined Criteo from Millennial Media, serving as EVP, Global Sales and Operations. Prior to this, she was CMO at Yahoo! and served as Chief Sales & Marketing Officer of Advertising.com. Her experience also includes the roles of CEO at two ad tech start-ups as well as senior executive positions at other large media companies including Time Warner, Meredith Corporation and Discovery Networks. Mollie has been honored with multiple industry awards, including Mobile Marketing's "Mobile Women to Watch" in 2012 and Ad Age's "Women to Watch" in 2013. She has also served as a Director of the Interactive Advertising Bureau, Mobile Marketing Association and the Ad Council. She hold a bachelor's degree in English Literature from Trinity College-Hartford.
Articles by Mollie All articles by Mollie
- Getting Your Company Ready For AI in
AI & IoT Daily on
When I first started in media and advertising in the '90s, the divide between creatives and media buying portrayed in the show Mad Men was still strong. That divide became a chasm with the advent of interactive media and then programmatic. Roles and departments for technology had to be created and rarely did they interact with the "idea" people. Creatives developed brand stories that were still one size fits all. Now, AI or artificial intelligence, is infiltrating the creative process with huge implications. Machine learning, the discipline of AI that addresses marketing needs, promises to bridge that chasm and create marketing that is not only relevant to a shopper's demographic and purchasing behavior, but visually and tonally appropriate to that person in real time. Mad Men was about the era of mass culture and mass marketing. In a world of ad avoidance and media fragmentation, AI drives the engine that will revolutionize creative and deliver the ultimate in personalized marketing experiences.
- Ad Tech M&A: A Win-Win For Advertisers in
Programmatic Insider on
Twitter's acquisition of TellApart reignited what's become a familiar narrative within the ad tech industry over the past year or so. It goes something like this: Twitter, Facebook and Google, in an attempt to create the most comprehensive marketing stacks possible, are scooping up tech providers and in some cases, restricting third-party access to their networks. This creates the impression of a "walled garden" model in which a few big players are perceived to control the vast majority of the digital marketing ecosystem, while small players are either squeezed out or bought up, thus stifling innovation. But this story isn't complete. What's missing? The customer.
- Getting Engaged: Survey Shows It's Still Work In Progress in
Online Media Daily on
Everyone's talking engagement. But its definition--and how to measure it--remains anything but universal. That's one reason Advertising.com recently conducted a survey of 110 marketing executives to solicit feedback on how they define, measure and track "engagement."