Are ad-tech stakeholders heeding marketers' calls for the industry to clean up the supply chain? To work on transparency? To get real on disclosure of fees and more? If they aren't, the Interactive Advertising Bureau (IAB) is making it clear that they need to, and the time to take such steps is now.
I'd like to summarize what I have learned over the past year, and process it through my experience covering media - and actually participating in the online revolution - over several decades.
Is Snapchat in trouble because it is a teenage fad or because it isn't big enough to compete with the Facebook/Google duopoly? Probably both.
Data intelligence platform Pixalate asserts that over half of connected TV and over the top (OTT) ad impressions served programmatically were fraudulent in the first quarter of this year.
Back on April 19, the Wall Street Journal reported that Google "is planning" to introduce an "ad blocking feature" for its Chrome browser. Since then, a rather conspicuous silence has prevailed.
If anything on the horizon can possibly challenge the duopoly of Google and Facebook in their domination of programmatic advertising, it is the new Oath. But ...
In digital advertising, self-serve may be the trend. Snapchat, for one is reportedly close to launching a self-serve option for Snap ads.
It's hard to talk about a healthy digital ad market if two companies are so dominating it.
In partnership with Ipsos, Google is presenting "Generation Z," new insights into the mobile-first mindset of teens. In a lot of ways, I find its findings depressing.
I spent serious time trolling YouTube, without an ad blocker, to test just how selective it is in its new efforts to fix inadvertent sponsoring of "extremist" videos. It appears to be a work in progress.