• Is Ad Tech Ready To Clean Up Its Act?
    Are ad-tech stakeholders heeding marketers' calls for the industry to clean up the supply chain? To work on transparency? To get real on disclosure of fees and more? If they aren't, the Interactive Advertising Bureau (IAB) is making it clear that they need to, and the time to take such steps is now.
  • Goodbye To All That
    I'd like to summarize what I have learned over the past year, and process it through my experience covering media - and actually participating in the online revolution - over several decades.
  • Snap: Teenage Fad Or This Year's Silly Putty?
    Is Snapchat in trouble because it is a teenage fad or because it isn't big enough to compete with the Facebook/Google duopoly? Probably both.
  • Up To 80% Fraud? Business As Usual For Ad Tech
    Data intelligence platform Pixalate asserts that over half of connected TV and over the top (OTT) ad impressions served programmatically were fraudulent in the first quarter of this year.
  • Is Google's Chrome Going To Block Ads Or Not?
    Back on April 19, the Wall Street Journal reported that Google "is planning" to introduce an "ad blocking feature" for its Chrome browser. Since then, a rather conspicuous silence has prevailed.
  • Oath And Verizon Inspire Confidence. Not. Yet.
    If anything on the horizon can possibly challenge the duopoly of Google and Facebook in their domination of programmatic advertising, it is the new Oath. But ...
  • Digital Ads Going Self-Serve?
    In digital advertising, self-serve may be the trend. Snapchat, for one is reportedly close to launching a self-serve option for Snap ads.
  • Google and Facebook, The Duopoly
    It's hard to talk about a healthy digital ad market if two companies are so dominating it.
  • Google Groks Generation Z
    In partnership with Ipsos, Google is presenting "Generation Z," new insights into the mobile-first mindset of teens. In a lot of ways, I find its findings depressing.
  • YouTube Walks A Tightrope
    I spent serious time trolling YouTube, without an ad blocker, to test just how selective it is in its new efforts to fix inadvertent sponsoring of "extremist" videos. It appears to be a work in progress.
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