Google gets a social scientist to codify such behavior as "micro-moments": the times when one is using one's mobile device, multitasking, and vulnerable to marketing messages. It's up to Google advertisers, the company says, "to reach and influence those moments."
A year after Facebook began its Instant Articles program, publishers are falling for the same ruse that propelled AOL in the '90s
Advertisers are flocking to Mode, a traffic and mobile magnet that's currently comScore's No. 10 digital media property, but it's absent from the NewFronts schedule this year,
Media companies losing their lunch to Google had years to see it coming and today's news that Interpublic's Magna Global unit struck a $250 million "newfront" deal for Magna's clients to run on YouTube shouldn't come as a surprise.
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