Evan Adlman, recently hired to head up programmatic advertising at Cond Nast, asserts its iconic brands and first-party data on consumers give it a huge advantage in the marketplace.
The the way Content Discovery Platforms are increasingly dominating media sites challenges the very idea of what media and publishing is.
Are new forms of ad pricing -- CPE, CPA or CPI -- gaining ground in programmatic? Maybe.
Despite scary headlines that speak of $8 billion in fraud and junk and "stolen" inventory, the programmatic industry appears to be cleaning up its act.
Industry sources assert that the penetration of ad blocking software may be much higher than some estimates - perhaps as high as 50% overall in the U.S. and up to 63% of Millennials.