by John Motavalli on Mar 30, 3:00 PM
Evan Adlman, recently hired to head up programmatic advertising at Cond Nast, asserts its iconic brands and first-party data on consumers give it a huge advantage in the marketplace.
by John Motavalli on Mar 23, 2:00 PM
The the way Content Discovery Platforms are increasingly dominating media sites challenges the very idea of what media and publishing is.
by John Motavalli on Mar 15, 12:00 PM
Are new forms of ad pricing -- CPE, CPA or CPI -- gaining ground in programmatic? Maybe.
by John Motavalli on Mar 9, 12:00 PM
Despite scary headlines that speak of $8 billion in fraud and junk and "stolen" inventory, the programmatic industry appears to be cleaning up its act.
by John Motavalli on Mar 2, 12:00 PM
Industry sources assert that the penetration of ad blocking software may be much higher than some estimates - perhaps as high as 50% overall in the U.S. and up to 63% of Millennials.
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