With Amazon completely dominating Cyber Monday sales, how well are advertisers taking advantage of Amazon's programmatic promotional opportunities?
Let's have a debate. Adblock Plus, the leading ad blocker, will convene a "potentially world-changing meetup" the week after next in New York. Should advertisers attend?
Scott Moore, CEO of Ad Lightning, talks about its "proprietary intelligence tool" that is designed to weed out programmatic ads that slow down or detract from a user experience.
Just when traditional advertisers are starting to abandon the usual media suspects and going mostly digital, it turns out that all growth in the ad tech industry is coming from two companies: Facebook and Google.
Just exactly how much of a programmatic advertising powerhouse will the $85 billion AT&T Time Warner combination be? I see great potential, but a lot of roadblocks.