by Brian Nadres on Nov 23, 12:27 PM
DSPs have evolved and have become much better at targeting people than just buying media. This shift to a tool focused on audience targeting rather than operational efficiency has led to the birth of audience-powered DSPs. These DSPs are built on top of a publisher or vendor's proprietary first-party audience data as the primary mechanism for serving ads.
by Emmy Spahr on Nov 20, 2:28 PM
For years the balance of workload versus scope of work has plagued digital agency teams. The strain is compounded as agencies invest in new skills to support client business in a marketplace where publishers' inventory and technology are restructuring for self-service. Programmatic services can help alleviate the day-to-day requirements for digital media planners, as well as support a different model for full-time employees and efficient workflows.
by Joe Mandese on Nov 13, 2:25 PM
It's been a while since we checked in with the team at independent trading desk Accordant Media, so I was delighted when Founder-CEO Art Muldoon offered a scoop on the company's third-quarter marketplace report. The report has some key insights.
by Sean Hargrave on Nov 6, 2:58 PM
It's clear why agencies and publishers like automated buying -- but until brands get better transparency around data, the same cannot be said for advertisers.
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