by John Motavalli on Jul 27, 12:05 PM
Spotify last week announced a partnership with AppNexus, Rubicon Project and The Trade Desk that will enable highly targeted Deal ID/PMP audio ads to serve to the 70-million, mostly young users of Spotify Free.
by John Motavalli on Jul 20, 12:00 PM
A Google claim that marketers are losing up to 70% of "potential mobile shoppers" by relying on conventional demographic suppositions is the kind of marketing ploy that only it could execute or even acknowledge.
by John Motavalli on Jul 13, 12:45 PM
We have to wonder if media companies aren't exploring micropayments and simply abandoning the ad-supported model because Google and Facebook so dominate programmatic buying.
by John Motavalli on Jul 6, 12:00 PM
News Corp. CEO Robert Thomson's claim that publishers would build "a powerful network" themselves to compete with Facebook shows once again that powerful CEOs have learned nothing.
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