It's long been a contention among the biggest programmatic ad platforms that they alone possess the best targeting ability, and Google wants you to know why.
Increasingly mobile is taking over, according to the Influence Central 2016 Digital Trends Study, which has profound and powerful implications for programmatic advertising.
With its purchase of LinkedIn, Microsoft isn't just buying a company. It's buying 5,700 wired employees from every major online hotspot and a major improvement of its programmatic advertising prospects.
When a media property becomes an amalgam of clever native advertising and calculated content designed to keep young nonreaders reading, it also becomes bland and indistinguishable.
Google/DoubleClick is publicizing an ad fraud they were not initially involved in because, they argue, the client made the terrible mistake of using an "open exchange."