by John Motavalli on Jun 29, 2:00 PM
It's long been a contention among the biggest programmatic ad platforms that they alone possess the best targeting ability, and Google wants you to know why.
by John Motavalli on Jun 22, 12:00 PM
Increasingly mobile is taking over, according to the Influence Central 2016 Digital Trends Study, which has profound and powerful implications for programmatic advertising.
by John Motavalli on Jun 15, 12:00 PM
With its purchase of LinkedIn, Microsoft isn't just buying a company. It's buying 5,700 wired employees from every major online hotspot and a major improvement of its programmatic advertising prospects.
by John Motavalli on Jun 8, 12:00 PM
When a media property becomes an amalgam of clever native advertising and calculated content designed to keep young nonreaders reading, it also becomes bland and indistinguishable.
by John Motavalli on Jun 1, 2:00 PM
Google/DoubleClick is publicizing an ad fraud they were not initially involved in because, they argue, the client made the terrible mistake of using an "open exchange."
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