Since Google commands so much clout at the search level, they will rule in programmatic advertising, right? Not so fast - there's an increasing trend towards shopping searches originating on Facebook and Amazon.
The outcome of the ongoing battle between Facebook and Adblock Plus will have sweeping ramifications for programmatic advertising.
Are European-style micropayments the solution for ad blocking? AdBlock Plus thinks so. In any event, something has to happen.
The New York Times Co. announced dismal quarterly results even as Google announced Smart Bidding on DoubleClick Search, highlighting the inability of online publishers to keep up with Google's and Facebook's advances in machine-assisted programmatic advertising.